Lightspeed Commerce Inc. announced the launch of the new Lightspeed B2B platform to North American fashion, outdoor and sports retailers, with broader vertical and feature availability in the coming months. The launch of this transformative new solution will bring together thousands of the world's best brands and retailers with a cutting-edge supplier network tool that integrates B2B orders directly into the point of sale. This innovative, first-of-its-kind solution is the culmination of integrating technology from Lightspeed's acquisition of NuORDER into the Lightspeed Retail platform.

The Lightspeed B2B platform boasts thousands of brands, including Tom Ford, Coach, Theory, Black Diamond and Outdoor Voices. Retailers will be able to use this platform to order directly from brands in the Lightspeed Commerce platform. the wholesale supply chain between independent retailers and brands is riddled with inefficiencies and archaic processes.

Both sides run systems completely independently and without any connection or integration of data - until now. Existing workflows do not meet the modern needs of retailers when it comes to inventory acquisition, management, and distribution, resulting in risks to revenue for all sides. Additionally, sell-through reporting is siloed, meaning brands have near-zero visibility into what sells to consumers.

Without this visibility, brands cannot assist retailers by proactively helping with refills, exchanges, and anticipating the needs of the consumer. The new Lightspeed B2B platform improves the connection between brands and retailers, automating the omnichannel retail experience, and liberating retailers from manual, time-consuming workflows. Lightspeed B2B reduces friction, saves time, and offers additional insights by putting a single network at the fingertips of brands and retailers.

Benefits of Lightspeed B2B for Retailers Accessible on-demand ordering. Digital catalogs available directly in the Lightspeed B2B platform make it easy to browse and order products from existing brand partners. Massive inventory and ordering time savings for retailers and omnichannel enablement.

No more photographing or cataloging new inventory. Retailers place an order directly from their Lightspeed Retail platform and save time by having all order details, products, and inventory updated in their POS immediately, ready and available for sale in-store or online on any channel. Discover and connect with new brands as a verified retailer.

Lightspeed B2B's deep brand relationships bring in-demand brands directly to the back office of every Lightspeed retailer. Benefits for Brands Robust data insights. Once the initial Lightspeed B2B rollout is complete, brands will get direct insight into sell-through data about their products across retailers in the Lightspeed ecosystem, bringing them closer to consumers with a direct feedback loop of product intel.

Control catalogs and share important attribution. Easily share and maintain a brand catalog across the network of qualified Lightspeed retailers. One location for all orders.

Once the initial Lightspeed B2B rollout is complete, brands will be able to receive orders from across the Lightspeed customer ecosystem all in one place. The completed Lightspeed B2B will provide brands with robust tools to sell in real-time with real-time data and feedback about their products, accelerating feedback loops between consumers and brands so they can evaluate trends in real-time. Lightspeed B2B is now rolling out exclusively to Lightspeed Retail customers in North America in the fashion, apparel, footwear, outdoor, and sports verticals.

Select retailers can access Lightspeed B2B directly from the Lightspeed Retail platform.