Lightspeed Golf data depicts another year of growth for the golf industry along with changing preferences from the younger generation of golfers
Following two years of tremendous demand in the golf industry, largely attributed to the COVID-19 pandemic, 2022 was expected to be a year of leveling off for North American golf facilities, as new and less-serious golfers may have retreated to alternative recreational hobbies. However,
Notable golf industry data from 2023 State of the Golf Industry Report:
- Regionally,
Lightspeed -driven golf courses saw an average, same-course increase of 11.5% (United States ) and 7.5% (Canada ) in rounds played year over year, with the greatest increases in traditional golfing hotspots likeCalifornia andFlorida Lightspeed's North American courses experienced an 11.4% increase in total GTV1, spurred by an impressive 28% increase in food & beverage sales compared to 20212- The average transaction size for North American golf courses using
Lightspeed increased by 4.2% in 2022
"Golf courses are continuing to see great momentum in
The report also details new insights derived from a
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1 Key Performance Indicator. See "Key Performance Indicators" | |
2 The data released today compares the gross transaction volume of North American golf courses using |
Key insights from North American golfers in 2023 State of the Golf Industry Report:
- Younger golfers in the 18–34 age cohort are heavily involved with golf influencers, with 83% of those surveyed saying that they feel more knowledgeable about the game and are more likely to visit a golf course after consuming golf content
- Of golfers surveyed, 75% cited "proximity to a golf course" as the most important factor in determining where they book their tee time, indicating that golf courses should place a heavy focus on their local audience
- Value for money (56%), availability of tee times (51%), and golf course conditioning (51%) were the most influential factors for driving repeat visits to a course, according to golfers
"In powering the operations of some of the world's best courses with our technology,
View the full State of the Golf Industry report here, and visit
Powering the businesses that are the backbone of the global economy,
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We monitor the following key performance indicators to help us evaluate our business, measure our performance, identify trends affecting our business, formulate business plans and make strategic decisions. Our key performance indicators may be calculated in a manner different from similar key performance indicators used by other companies.
Gross Transaction Volume. "Gross Transaction Volume" or "GTV" means the total dollar value of transactions processed through our cloud-based software-as-a-service platform, excluding amounts processed through the NuORDER solution, in the period, net of refunds, inclusive of shipping and handling, duty and value-added taxes. We believe GTV is an indicator of the success of our customers and the strength of our platform. GTV does not represent revenue earned by us. We have excluded amounts processed through the NuORDER solution from our GTV because they represent business-to-business volume rather than business-to-consumer volume and we do not currently have a robust payments solution for business-to-business volume.
This news release may include forward-looking information and forward-looking statements within the meaning of applicable securities laws ("forward-looking statements"). Forward-looking statements are statements that are predictive in nature, depend upon or refer to future events or conditions and are identified by words such as "will", "expects", "anticipates", "intends", "plans", "believes", "estimates" or similar expressions concerning matters that are not historical facts. Such statements are based on current expectations of
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