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    LISN   CH0010570759

LINDT

(LISN)
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Lindt : German federal court sides with Lindt in gold bunny battle

07/29/2021 | 07:25am EDT

BERLIN (AP) — A German federal court ruled Thursday that the golden shade of the foil wrap on Lindt & Spruengli's Gold Bunny, a popular chocolate Easter bunny, enjoys protected status.

The Federal Court of Justice delivered its verdict in a battle between Switzerland's Lindt and a German company, Heilemann, which in 2018 also marketed a chocolate bunny in a gold foil wrap. Lindt argued that it had a trademark on the color acquired by use, that its rival had infringed that trademark and that Heilemann should be prevented from selling its product.

A state court in Munich ruled against Lindt last year. But the federal court found the Swiss company had proven that the gold shade of its bunny had acquired trademark status by reputation, citing a survey presented by the manufacturer showing that 70% of respondents associated the hue with the Lindt product.

The court said it didn't matter that the company didn't use the gold color for all or most of its products, or that the Lindt bunny has other distinguishing features, such as a red collar.

Lindt has sold its Gold Bunny in Germany since 1952, and the product has had its current gold shade since 1994. It is by some distance the best-selling chocolate Easter bunny in Germany, with a market share over 40% in 2017, according to the court.

Federal judges sent the case back to Munich to determine whether Heilemann actually infringed on Lindt's trademark.

© 2021 The Canadian Press. All rights reserved., source Canadian Press DataFile

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Financials
Sales 2021 4 549 M 4 953 M 4 953 M
Net income 2021 483 M 526 M 526 M
Net Debt 2021 271 M 295 M 295 M
P/E ratio 2021 56,4x
Yield 2021 1,06%
Capitalization 26 793 M 29 194 M 29 176 M
EV / Sales 2021 5,95x
EV / Sales 2022 5,65x
Nbr of Employees 13 500
Free-Float 86,5%
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Mean consensus HOLD
Number of Analysts 8
Last Close Price 112 600,00 CHF
Average target price 105 042,86 CHF
Spread / Average Target -6,71%
EPS Revisions
Managers and Directors
Dieter R. Weisskopf Chief Executive Officer
Martin Hug Chief Financial Officer
Ernst Tanner Executive Chairman
Guido Steiner Head-Group Operations
Rudolf Konrad Sprüngli Independent Non-Executive Director
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