NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, DIRECTLY OR INDIRECTLY, IN OR INTO,THE UNITED STATES OF AMERICA ,AUSTRALIA ,NEW ZEALAND ,CANADA ORJAPAN OR ANY OTHER JURISDICTION WHERE SUCH PUBLICATION, DISTRIBUTION OR RELEASE WOULD BE UNLAWFUL OR REQUIRE REGISTRATION OR ANY OTHER MEASURES.LINK Mobility - Allocation of shares to primary insidersOslo ,21 October 2020 : Reference is made to the announcement byLINK Mobility Group Holding ASA ("LINK Mobility " or the "Company" and together with its consolidated subsidiaries "LINK" or the "Group") on20 October 2020 regarding completion of the initial public offering of shares in the Company (the "Offering"). The following primary insiders ofLINK Mobility have been allocated shares in the Offering: oSara Murby Forste , Board Member, has been allocated 15,957 shares in the Offering and will, following completion of the Offering, own 15,957 shares in the Company, corresponding to approximately 0.006% of the shares in the Company; o Grethe Viksaas, Board Member, has been allocated 6,382 shares in the Offering and will, following completion of the Offering, own 6,382 shares in the Company, corresponding to approximately 0.002% of the shares in the Company; and oIna Rasmussen , COO Northern Europe, has been allocated 4,256 shares in the Offering and will, following completion of the Offering, own 4,256 shares in the Company, corresponding to approximately 0.002% of the shares in the Company. In addition, Ina holds 102,256 RSUs and 88,000 LTI share options. The shares allocated to primary insiders are subject to a 365 days lock-up period, as further described in the prospectus dated12 October 2020 prepared by the Company in connection with the Offering (the "Prospectus").ABG Sundal Collier ASA andJefferies International Limited are acting as Joint Global Coordinators and Joint Bookrunners in the Offering, whileCarnegie AS is acting as Joint Bookrunner andSpareBank 1 Markets AS is acting as Co-Lead Manager (jointly the "Managers"). AGP Advokater AS is acting as Norwegian legal counsel to the Company andPaul Hastings LLP is acting as international legal counsel to the Company.Advokatfirmaet Thommessen AS is acting as Norwegian legal counsel to the Managers andDavis Polk & Wardwell London LLP is acting as international legal counsel to the Managers. TRY Råd is acting as communications adviser. For further information, please contact:Guillaume Van Gaver , CEO +33 6 32 25 91 25 Email: guillaume.vangaver@linkmobility.com Email: press@linkmobility.comThomas Berge , CFO +47 41 31 90 28 Email: thomas.berge@linkmobility.com Email: press@linkmobility.com AboutLINK Mobility LINK is one ofEurope's leading providers of mobile messaging and Communications Platform as a Service ("CPaaS") solutions for customer engagement serving enterprise, SME and government customers. LINK offers a wide range of innovative and scalable mobile solutions, creating valuable digital convergence between businesses and customers, platforms and users. As of30 June 2020 , the Group had more than 33,000 customer accounts acrossEurope and in 2019, LINK exchanged 9.5 billion messages. For more information about LINK, see www.linkmobility.com. Important notice This announcement is for informational purposes only and does not contain or constitute an offer of, or the solicitation of an offer to buy or subscribe for, securities to any person inAustralia ,New Zealand ,Canada ,Japan orthe United States , including its territories and possessions, any state ofthe United States and theDistrict of Columbia (the "United States ") or to any person to whom, or in any jurisdiction in which, such offer or solicitation is unlawful. The securities referred to herein may not be offered, subscribed, used, pledged, sold, resold, allotted, delivered or transferred, directly or indirectly, in or intothe United States absent registration under theU.S. Securities Act of 1933, as amended (the "U.S. Securities Act") or an exemption from, or in a transaction not subject to, the registration requirements of theU.S. Securities Act. The offer and sale of the securities referred to herein has not been and will not be registered under theU.S. Securities Act or under the applicable securities laws ofAustralia ,New Zealand ,Canada orJapan . There will be no public offer of the securities referred to herein inthe United States . Subject to certain exceptions, the securities referred to herein may not be offered or sold inAustralia ,New Zealand ,Canada orJapan or to, or for the account or benefit of, any national, resident or citizen ofAustralia ,New Zealand ,Canada orJapan . None of the Managers or any of their respective affiliates or any of their respective directors, officers, employees, advisors or agents accepts any responsibility or liability whatsoever for, or makes any representation or warranty, express or implied, as to the truth, accuracy or completeness of the information in this announcement (or whether any information has been omitted from the announcement) or any other information relating to the Company, its subsidiaries or associated companies, whether written, oral or in a visual or electronic form, and howsoever transmitted or made available, or for any loss howsoever arising from any use of this announcement or its contents or otherwise arising in connection therewith. This announcement has been prepared by and is the sole responsibility of the Company. The Managers and their affiliates are acting exclusively for the Company and the selling shareholders and no-one else in connection with the Offering. They will not regard any other person as their respective clients in relation to the Offering and will not be responsible to anyone other than the Company and the selling shareholders for providing the protections afforded to their respective clients, nor for providing advice in relation to the Offering, the contents of this announcement or any transaction, arrangement or other matter referred to herein. This communication does not constitute an offer of the securities referred to herein to the public in theUnited Kingdom . No prospectus has been or will be approved in theUnited Kingdom in respect of the securities referred to herein. This communication is being distributed to and is directed only at (i) persons who are outside theUnited Kingdom or (ii) persons who are investment professionals within the meaning of Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (the "Order") and (iii) high net worth entities, and other persons to whom it may lawfully be communicated, falling within Article 49(2)(a) to (d) of the Order (all such persons together being referred to as "Relevant Persons"). Any investment activity to which this communication relates will only be available to and will only be engaged with, Relevant Persons. Any person who is not a Relevant Person should not act or rely on this document or any of its contents. In relation to each Member State of the European Economic Area, other thanNorway , this communication is only addressed to and is only directed at qualified investors in that Member State within the meaning of the EU Prospectus Regulation (as defined below). This announcement is an advertisement and is not a prospectus for the purposes of Regulation (EU) 2017/1129 of theEuropean Parliament and of the Council of14 June 2017 on prospectuses to be published when securities are offered to the public or admitted to trading on a regulated market, and repealing Directive 2003/71/EC (as amended) as implemented in any Member State (the "EU Prospectus Regulation"). Investors should not subscribe for any securities referred to in this announcement except on the basis of information contained in the prospectus prepared by the Company in connection with the Offering. Copies of the prospectus are available from the Company's registered office and, subject to certain exceptions, on the websites of the Company and the Managers: www.linkmobility.com, www.abgsc.no, www.carnegie.no and www.sb1markets.com. In connection with the Offering, the Managers and any of their affiliates, acting as investors for their own accounts, may subscribe for or purchase shares and in that capacity may retain, purchase, sell, offer to sell or otherwise deal for their own accounts in such shares and other securities of the Company or related investments in connection with the Offering or otherwise. Accordingly, references in the prospectus to the shares being issued, offered, subscribed, acquired, placed or otherwise dealt in should be read as including any issue or offer to, or subscription, acquisition, placing or dealing by, such Managers and any of their affiliates acting as investors for their own accounts. The Managers do not intend to disclose the extent of any such investment or transactions otherwise than in accordance with any legal or regulatory obligations to do so. Matters discussed in this announcement may constitute forward-looking statements. Forward-looking statements are statements that are not historical facts and may be identified by words such as "believe", "aims", "expect", "anticipate", "intends", "estimate", "will", "may", "continue", "should" and similar expressions. The forward-looking statements in this release are based upon various assumptions, many of which are based, in turn, upon further assumptions. Although the Company believes that these assumptions were reasonable when made, these assumptions are inherently subject to significant known and unknown risks, uncertainties, contingencies and other important factors which are difficult or impossible to predict and are beyond its control. Such risks, uncertainties, contingencies and other important factors could cause actual events to differ materially from the expectations expressed or implied in this release by such forward-looking statements. Forward-looking statements speak only as of the date they are made and cannot be relied upon as a guide to future performance. The Company, each of the Managers and their respective affiliates expressly disclaims any obligation or undertaking to update, review or revise any forward-looking statement contained in this announcement whether as a result of new information, future developments or otherwise. The Offering may be influenced by a range of circumstances, such as market conditions, and there is no guarantee that the Offering will proceed and that the listing will occur. MIFID PRODUCT GOVERNANCE/PROFESSIONAL INVESTORS AND ECPS ONLY TARGET MARKET Solely for the purposes of the product approval process of the Managers, the target market assessment in respect of the securities described in the prospectus (the "Securities") has led to the conclusion that: (i) the target market for the Securities is eligible counterparties and professional clients only, each as defined in MiFID II; and (ii) all channels for distribution of the securities to eligible counterparties and professional clients are appropriate. Any person subsequently offering, selling or recommending the Securities (a "distributor") should take into consideration the Managers' target market assessment; however, and without prejudice to the Company's obligations in accordance with MiFID II, a distributor subject to MiFID II is responsible for undertaking its own target market assessment in respect of the Securities (by either adopting or refining the Managers' target market assessment) and determining appropriate distribution channels. STABILISATION In connection with the Offering and in accordance with all applicable laws and rules,ABG Sundal Collier ASA , in its capacity as stabilisation manager for the Offering on behalf of the Managers, may (but will be under no obligation to) effect stabilisation transactions with a view to supporting the market price of the offer shares during the stabilisation period at a level higher than that which might otherwise prevail. However, stabilisation action may not necessarily occur and may cease at any time. Any stabilisation action may begin on or after the date of commencement of trading of the offer shares on theOslo Stock Exchange on an "if issued/if sold" basis and, if begun, may be ended at any time, but it must end no later than 30 days after that date. Any stabilisation action must be conducted by the stabilisation manager in accordance with all applicable laws and rules and can be undertaken at the offices of the stabilisation manager and on theOslo Stock Exchange . Stabilisation may result in an exchange or market price of the offer shares that is higher than might otherwise prevail, and the exchange or market price may reach a level that cannot be maintained on a permanent basis. Any stabilisation activities will be conducted based on the same principles as set out in Section 3-12 of the Norwegian Securities Trading Act and the EC Commission Regulation 2273/2003 regarding buy-back programmes and stabilisation of financial instruments.
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