NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, DIRECTLY OR INDIRECTLY, IN OR
INTO, THE UNITED STATES OF AMERICA, AUSTRALIA, NEW ZEALAND, CANADA OR JAPAN OR
ANY OTHER JURISDICTION WHERE SUCH PUBLICATION, DISTRIBUTION OR RELEASE WOULD BE
UNLAWFUL OR REQUIRE REGISTRATION OR ANY OTHER MEASURES.

LINK Mobility - Allocation of shares to primary insiders

Oslo, 21 October 2020: Reference is made to the announcement by LINK Mobility
Group Holding ASA ("LINK Mobility" or the "Company" and together with its
consolidated subsidiaries "LINK" or the "Group") on 20 October 2020 regarding
completion of the initial public offering of shares in the Company (the
"Offering").

The following primary insiders of LINK Mobility have been allocated shares in
the Offering:

o	Sara Murby Forste, Board Member, has been allocated 15,957 shares in the
Offering and will, following completion of the Offering, own 15,957 shares in
the Company, corresponding to approximately 0.006% of the shares in the Company;


o	Grethe Viksaas, Board Member, has been allocated 6,382 shares in the Offering
and will, following completion of the Offering, own 6,382 shares in the Company,
corresponding to approximately 0.002% of the shares in the Company; and

o	Ina Rasmussen, COO Northern Europe, has been allocated 4,256 shares in the
Offering and will, following completion of the Offering, own 4,256 shares in the
Company, corresponding to approximately 0.002% of the shares in the Company. In
addition, Ina holds 102,256 RSUs and 88,000 LTI share options. 
The shares allocated to primary insiders are subject to a 365 days lock-up
period, as further described in the prospectus dated 12 October 2020 prepared by
the Company in connection with the Offering (the "Prospectus"). 

ABG Sundal Collier ASA and Jefferies International Limited are acting as Joint
Global Coordinators and Joint Bookrunners in the Offering, while Carnegie AS is
acting as Joint Bookrunner and SpareBank 1 Markets AS is acting as Co-Lead
Manager (jointly the "Managers"). 

AGP Advokater AS is acting as Norwegian legal counsel to the Company and Paul
Hastings LLP is acting as international legal counsel to the Company.
Advokatfirmaet Thommessen AS is acting as Norwegian legal counsel to the
Managers and Davis Polk & Wardwell London LLP is acting as international legal
counsel to the Managers. TRY Råd is acting as communications adviser. 

For further information, please contact:

Guillaume Van Gaver, CEO
+33 6 32 25 91 25
Email: guillaume.vangaver@linkmobility.com
Email: press@linkmobility.com

Thomas Berge, CFO
+47 41 31 90 28
Email: thomas.berge@linkmobility.com
Email: press@linkmobility.com

About LINK Mobility

LINK is one of Europe's leading providers of mobile messaging and Communications
Platform as a Service ("CPaaS") solutions for customer engagement serving
enterprise, SME and government customers. LINK offers a wide range of innovative
and scalable mobile solutions, creating valuable digital convergence between
businesses and customers, platforms and users. As of 30 June 2020, the Group had
more than 33,000 customer accounts across Europe and in 2019, LINK exchanged 9.5
billion messages. For more information about LINK, see www.linkmobility.com.

Important notice

This announcement is for informational purposes only and does not contain or
constitute an offer of, or the solicitation of an offer to buy or subscribe for,
securities to any person in Australia, New Zealand, Canada, Japan or the United
States, including its territories and possessions, any state of the United
States and the District of Columbia (the "United States") or to any person to
whom, or in any jurisdiction in which, such offer or solicitation is unlawful.
The securities referred to herein may not be offered, subscribed, used, pledged,
sold, resold, allotted, delivered or transferred, directly or indirectly, in or
into the United States absent registration under the U.S. Securities Act of
1933, as amended (the "U.S. Securities Act") or an exemption from, or in a
transaction not subject to, the registration requirements of the U.S. Securities
Act. The offer and sale of the securities referred to herein has not been and
will not be registered under the U.S. Securities Act or under the applicable
securities laws of Australia, New Zealand, Canada or Japan. There will be no
public offer of the securities referred to herein in the United States. Subject
to certain exceptions, the securities referred to herein may not be offered or
sold in Australia, New Zealand, Canada or Japan or to, or for the account or
benefit of, any national, resident or citizen of Australia, New Zealand, Canada
or Japan.

None of the Managers or any of their respective affiliates or any of their
respective directors, officers, employees, advisors or agents accepts any
responsibility or liability whatsoever for, or makes any representation or
warranty, express or implied, as to the truth, accuracy or completeness of the
information in this announcement (or whether any information has been omitted
from the announcement) or any other information relating to the Company, its
subsidiaries or associated companies, whether written, oral or in a visual or
electronic form, and howsoever transmitted or made available, or for any loss
howsoever arising from any use of this announcement or its contents or otherwise
arising in connection therewith. This announcement has been prepared by and is
the sole responsibility of the Company.

The Managers and their affiliates are acting exclusively for the Company and the
selling shareholders and no-one else in connection with the Offering. They will
not regard any other person as their respective clients in relation to the
Offering and will not be responsible to anyone other than the Company and the
selling shareholders for providing the protections afforded to their respective
clients, nor for providing advice in relation to the Offering, the contents of
this announcement or any transaction, arrangement or other matter referred to
herein.

This communication does not constitute an offer of the securities referred to
herein to the public in the United Kingdom. No prospectus has been or will be
approved in the United Kingdom in respect of the securities referred to herein.
This communication is being distributed to and is directed only at (i) persons
who are outside the United Kingdom or (ii) persons who are investment
professionals within the meaning of Article 19(5) of the Financial Services and
Markets Act 2000 (Financial Promotion) Order 2005 (the "Order") and (iii) high
net worth entities, and other persons to whom it may lawfully be communicated,
falling within Article 49(2)(a) to (d) of the Order (all such persons together
being referred to as "Relevant Persons"). Any investment activity to which this
communication relates will only be available to and will only be engaged with,
Relevant Persons. Any person who is not a Relevant Person should not act or rely
on this document or any of its contents. In relation to each Member State of the
European Economic Area, other than Norway, this communication is only addressed
to and is only directed at qualified investors in that Member State within the
meaning of the EU Prospectus Regulation (as defined below).

This announcement is an advertisement and is not a prospectus for the purposes
of Regulation (EU) 2017/1129 of the European Parliament and of the Council of 14
June 2017 on prospectuses to be published when securities are offered to the
public or admitted to trading on a regulated market, and repealing Directive
2003/71/EC (as amended) as implemented in any Member State (the "EU Prospectus
Regulation"). Investors should not subscribe for any securities referred to in
this announcement except on the basis of information contained in the prospectus
prepared by the Company in connection with the Offering. Copies of the
prospectus are available from the Company's registered office and, subject to
certain exceptions, on the websites of the Company and the Managers:
www.linkmobility.com, www.abgsc.no, www.carnegie.no and www.sb1markets.com.

In connection with the Offering, the Managers and any of their affiliates,
acting as investors for their own accounts, may subscribe for or purchase shares
and in that capacity may retain, purchase, sell, offer to sell or otherwise deal
for their own accounts in such shares and other securities of the Company or
related investments in connection with the Offering or otherwise. Accordingly,
references in the prospectus to the shares being issued, offered, subscribed,
acquired, placed or otherwise dealt in should be read as including any issue or
offer to, or subscription, acquisition, placing or dealing by, such Managers and
any of their affiliates acting as investors for their own accounts. The Managers
do not intend to disclose the extent of any such investment or transactions
otherwise than in accordance with any legal or regulatory obligations to do so.

Matters discussed in this announcement may constitute forward-looking
statements. Forward-looking statements are statements that are not historical
facts and may be identified by words such as "believe", "aims", "expect",
"anticipate", "intends", "estimate", "will", "may", "continue", "should" and
similar expressions. The forward-looking statements in this release are based
upon various assumptions, many of which are based, in turn, upon further
assumptions. Although the Company believes that these assumptions were
reasonable when made, these assumptions are inherently subject to significant
known and unknown risks, uncertainties, contingencies and other important
factors which are difficult or impossible to predict and are beyond its control.
Such risks, uncertainties, contingencies and other important factors could cause
actual events to differ materially from the expectations expressed or implied in
this release by such forward-looking statements. Forward-looking statements
speak only as of the date they are made and cannot be relied upon as a guide to
future performance. The Company, each of the Managers and their respective
affiliates expressly disclaims any obligation or undertaking to update, review
or revise any forward-looking statement contained in this announcement whether
as a result of new information, future developments or otherwise. 

The Offering may be influenced by a range of circumstances, such as market
conditions, and there is no guarantee that the Offering will proceed and that
the listing will occur.

MIFID PRODUCT GOVERNANCE/PROFESSIONAL INVESTORS AND ECPS ONLY TARGET MARKET

Solely for the purposes of the product approval process of the Managers, the
target market assessment in respect of the securities described in the
prospectus (the "Securities") has led to the conclusion that: (i) the target
market for the Securities is eligible counterparties and professional clients
only, each as defined in MiFID II; and (ii) all channels for distribution of the
securities to eligible counterparties and professional clients are appropriate.
Any person subsequently offering, selling or recommending the Securities (a
"distributor") should take into consideration the Managers' target market
assessment; however, and without prejudice to the Company's obligations in
accordance with MiFID II, a distributor subject to MiFID II is responsible for
undertaking its own target market assessment in respect of the Securities (by
either adopting or refining the Managers' target market assessment) and
determining appropriate distribution channels.

STABILISATION

In connection with the Offering and in accordance with all applicable laws and
rules, ABG Sundal Collier ASA, in its capacity as stabilisation manager for the
Offering on behalf of the Managers, may (but will be under no obligation to)
effect stabilisation transactions with a view to supporting the market price of
the offer shares during the stabilisation period at a level higher than that
which might otherwise prevail. However, stabilisation action may not necessarily
occur and may cease at any time. Any stabilisation action may begin on or after
the date of commencement of trading of the offer shares on the Oslo Stock
Exchange on an "if issued/if sold" basis and, if begun, may be ended at any
time, but it must end no later than 30 days after that date. Any stabilisation
action must be conducted by the stabilisation manager in accordance with all
applicable laws and rules and can be undertaken at the offices of the
stabilisation manager and on the Oslo Stock Exchange. Stabilisation may result
in an exchange or market price of the offer shares that is higher than might
otherwise prevail, and the exchange or market price may reach a level that
cannot be maintained on a permanent basis.

Any stabilisation activities will be conducted based on the same principles as
set out in Section 3-12 of the Norwegian Securities Trading Act and the EC
Commission Regulation 2273/2003 regarding buy-back programmes and stabilisation
of financial instruments.

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© Oslo Bors ASA, source Oslo Stock Exchange