Jakarta- Pos Indonesia Group continues to play a role in accelerating the growth of the national logistics industry. This time, Pos Indonesia Group through its subsidiary Pos Logistik Indonesia collaborated with Lion Air Group in a collaboration called theDirect Trading Ecosystem. This program will focus on shipping and distributing products from farmers, breeders, fishermen, and Micro, Small and Medium Enterprises (MSMEs) to consumers directly. The commitment of the three companies was realized through the signing of a cooperation agreement between Pos Indonesia Group, Pos Logistik Indonesia, and Lion Air Group in Jakarta on Wednesday (28/12).

President Director of Pos Indonesia Group, Faizal Rochmad Djoemadi, said that this collaboration was carried out in order to accelerate the logistics distribution process of business actors in Indonesia and is one of the efforts to support national economic stability.

'TheDirect TradingEcosystem concept is a merger of the delivery system owned by Pos Logistik Indonesia which is reliable on land routes and Lion Air Group which specializes in air routes, so that the distribution of products to consumers will be more effective and efficient. This can help create national economic stability,' Faizal said.

TheDirectTradingecosystem is a collaboration that combines several things from the Pos Indonesia Group delivery system with Lion Air Group, including flight routes (port to port), airport operations, and the post to post network.

Meanwhile, the same thing was also expressed by Lion Air Group, which is enthusiastic about collaboration that makes it easier for Indonesian business people.

'This collaboration with Pos Indonesia Group and Pos Logistik Indonesia utilizes the capabilities of each company in facilitating the flow of goods from the agricultural, marine, livestock, MSME sectors so that it is expected to improve community welfare as well as product competitiveness in regional and global markets,' said President Director of Lion Air Group, Capt Daniel Putut Kuncoro Adi.

President Director of Pos Logistik Indonesia, Ardian Cholid stated, the size of the domestic market will be very profitable for consumers and producers of Farmers, Breeders, Fishermen and MSMEs if connected through the 'Direct Trading Ecosystem' in delivering their products to the front door of consumers' homes easily and cheaply.

Pos Logistik Indonesia has a joint commitment with Lion Air Group and Pos Indonesia Group by prioritizing benefits for the community. Through planning, arranging the storage, and delivery of goods as an effort to maintain the quality of products or goods from agriculture, marine, livestock and MSMEs until they are in the hands of consumers.

'We will continue to make breakthroughs and improvements through superior business models in an effort to achieve a high level of performance in the logistics sector in order to achieve market needs, economic value, and become part of the national and international logistics system,' explained Ardian.

The program is integrated with Pos Indonesia Group's digital courier service, Pos Aja! Not just sending lifeless products, but can help businesses market live fish that can be shipped between islands.

'As we know, Indonesia has an infinite variety of ornamental fish. With the Fish Hotel in this program, people do not need to worry about sending their products (fish) to consumers alive, because there is re-oxygenation during transit. So, we make sure it is safe and of course makes it easier for economic players to market their products,' concluded Director of Courier and Logistics Business, Siti Choiriana.

About PT Pos Indonesia (Persero)

PT Pos Indonesia (Persero) is an Indonesian State-Owned Enterprise (BUMN) engaged in courier and logistics services, financial services, and property. Founded on August 26, 1746, PT Pos Indonesia (Persero) became one of the oldest SOEs in Indonesia.

In carrying out postal services in Indonesia, the company divides it into six regions or regions. The regional division covers all provinces in Indonesia, namely 42 Main Branch Offices, 168 Branch Offices, and 3,663 Sub-Branch Offices.

Along with the increasingly modern era, digital transformation is also applied by PT Pos Indonesia to its services. As for the digital services offered by the company with the pigeon logo, namely Pos Aja! which is a delivery service application based on digital courier and Pospay, a financial service application combined with thedigitaltransformation of post office and current account products.

Currently, PT Pos Indonesia has three subsidiaries, namely Pos Logistics which is engaged in the logistics business, Pos Properti which takes care of the hospitality sector and property construction business, and Pos Fin, a service engaged in technology-based financial services.

About PT Pos Logistik Indonesia

The existence of PT Pos Logistik Indonesia as the 3rd Party Logistics Solutions that provides logistics solutions for the B2B segment and provides retail logistics cargo services for the B2C segment. The company's target market is automotive, consumer goods, chemicals, pharmaceuticals, fashion, post & courier, government, telecommunications, mining, oil & gas, agribusiness, and heavy equipment.

As a subsidiary of PT Pos Indonesia (Persero), this company is expected to operate independently to maximize logistics business opportunities in Indonesia. Not only that, the presence of Pos Logistik is also a place to take advantage of the Pos Indonesia network which has 33,000 points of sale and 4,367 networks.

About Lion Air Group

PT Lion Group is the parent company of a private airline company based in Indonesia. Some of the airlines owned by this group include Lion Air, Batik Air, Wings Air, Super Air Jet, Batik Air Malaysia, and Thai Lion Air.

Launched in 1999, PT Lion Group made its first flight on June 30, 2000 which opened the Jakarta-Pontianak route. As for the number of fleets at that time, there were only two Boeing 737-200 type aircraft. Looking at the wide market share, currently, PT Lion Group has more than 300 fleets with domestic and international flight destinations.

Until now, the company has successfully expanded flight services in the international realm, especially the markets of Singapore, Malaysia, Saudi Arabia, Japan, Australia, India, Thailand, Taiwan, Bangladesh, Nepal, China and other cities. Not only focusing on the aviation sector, Lion Group also packs its business in various fields, such as Lion Parcel, Lion Hotel & Plaza, Lion Bizjet, and Batam Aero Technic.

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