Brilliant Circle Holdings International Limited reported unaudited consolidated earnings results for the six months ended June 30, 2016. For the period, the company's revenue was HKD 605,157,000 compared to HKD 723,746,000 a year ago. Profit before taxation was HKD 147,971,000 compared to HKD 249,908,000 a year ago. Profit for the period from continuing operations was HKD 122,961,000 compared to HKD 210,228,000 a year ago. Profit attributable to owners of the company was HKD 122,450,000 compared to HKD 203,656,000 a year ago. It was mainly due to the decrease of average selling price of top tier products and subcontracting products, and the decrease of share of net profits from the company's associates. Earnings per basic share from continuing was HKD 0.08 compared to HKD 0.14 a year ago. The decrease in revenue was mainly attributable to the drop in average selling price for the top tier products and subcontracting products during the period under review. This was due to the price pressure brought by the mandatory tendering system in China tobacco industry; accumulation of mid-tier inventory as at end of 2015 and the sluggish cigarette sales of the company’s CNTC customers. This was partially offset by a mild output growth as the group attempted to boost volume of low-tier products and to diversify into subcontracting business in sluggish market.