LiveOne Partners with eBay to Produce and Market the Exclusive eBayTop Star VIP Red Carpet Event That Merged Together Sneakers, Pop Culture, Style and Music
November 22, 2022 at 09:00 am EST
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LiveOne announced that it partnered with eBay to produce and market the exclusive eBayTop Star VIP red carpet event that merged together sneakers, pop culture, style and music. The star-studded event for eBay's invite-only loyalty sneaker community members, celebrity sneakerheads and social influencers took place in Long Beach, CA on Saturday, November 19, 2022, and featured a Zack Bia DJ set and performances by Jeremih, DJ Five and Chase B. Upon entering the four-hour event featuring an eBayTop Star blue carpet, the 500+ guests were welcomed by an overhead sneaker sky. A drop ceiling of hanging sneakers surrounded by fresh lush greenery took guests inside eBay Top Star's first official experience for its members.
Inside the exclusive event, guests had the opportunity to transport themselves into the world of eBayTop Star by entering eBay Top Star Infinity a large-scale immersive shoebox. The highly photographable infinity room created a one-of-a-kind elevated experience, complete with a coveted collection of eBay-authenticated sneakers, floating through infinity. Members were also treated to tables and bars adorned with custom-made ceramic sneakers filled with an array of succulents and cactus arrangements, and cocktails inspired by iconic sneaker colorways.
Creative, activations and VIP experiences produced by creative agency Bonus Track, a division of Pomp & Circumstance PR. Additionally, LiveOne's custom merchandising and licensing division created co-branded eBayTop Star and ChaCha The Wave merchandise giveaways.
LiveOne, Inc. offers a creator-first, music, entertainment, and technology platform, which is focused on delivering premium experiences and content worldwide through memberships and live and virtual events. The Company is engaged in the acquisition, distribution and monetization of live music, Internet radio, podcasting and music-related streaming and video content. It is also engaged in packaging, producing, and broadcasting its live music content across its music platform. In addition, the Company has a distribution relationship with a variety of platforms, including Roku, AppleTV, Amazon Fire, linear over-the-top (OTT) platforms, such as STIRR and XUMO. The Company's subsidiaries include Slacker Radio, PodcastOne, PPVOne, Palm Beach Records, CPS, LiveXLive, DayOne Music Publishing, Drumify, and Splitmind.
LiveOne Partners with eBay to Produce and Market the Exclusive eBayTop Star VIP Red Carpet Event That Merged Together Sneakers, Pop Culture, Style and Music