LivePerson, Inc. announced the launch of Conversational Marketplaces, a seamless way for B2B and B2C marketplace operators to fully integrate messaging and conversational AI, delivering better results for both merchants and shoppers. In a digital-first world, shoppers expect to engage and transact without waiting and without friction. In fact, the vast majority of consumers (85%) report they want to message with brands on websites, apps, and popular messaging channels like WhatsApp, Apple Business Chat, and Google's Business Messages. Conversational Marketplaces provide a complete solution for marketplace operators to enable merchants of all sizes to connect with shoppers through AI-powered conversations on these preferred channels. Powered by LivePerson's Conversational Cloud, Conversational Marketplaces make AI-powered messaging a fundamental part of consumer journeys for digital storefronts across verticals — from retail and travel to banking and decentralized finance — including: Product and service listings websites: offering merchants out-of-the-box conversational commerce and AI tools for frictionless, always-on experiences. Parent brand hubs and franchise networks: connecting shoppers directly with local stores for streamlined, unified sales and service experiences. Business directories: providing conversational tools for advertisers to increase consumer engagement and capture more leads via appointments, reservations, and quotes. Conversational Marketplaces have already enabled AI-powered messaging for over 50,000 businesses across. North America and Europe in automotive and business listings marketplaces. These conversational experiences drive more leads and sales; a leading US-based marketplace for car buyers and sellers using Conversational Marketplaces has seen 35% of AI-powered conversations convert to leads. Marketplace operators can work with LivePerson at all levels of engagement, from deploying out-of-the-box or customized automations for lead generation, appointment scheduling, and transactions to leveraging a fully managed Contact Center as a Service (CCaaS) solution answering inquiries, booking appointments, and generating leads on behalf of their merchants.