LiveRamp announced it has hired David Pann as chief product officer (CPO). With a career spanning more than 25 years in the software industry, Pann has proven experience building world-class products, services, and marketplaces for global businesses, generating billions of dollars in advertising spend. Most recently he served as the vice president responsible for Microsoft’s Global Search Advertising Business. Pann will oversee product design, innovation, and long-term strategy for LiveRamp’s portfolio of products, in addition to spearheading platform-level differentiation. He will play a critical role in LiveRamp’s global expansion and exploration into new verticals beyond advertising and marketing. David has been leading product organizations since the beginning of the internet, having started his career as product manager, and eventually senior director, at Netscape Communications. Further, prior to Microsoft, Pann served as Vice President and General Manager of the North American Search Advertising Marketplace at Yahoo!. He has held several senior roles at NetIQ Corporation, including a stint as the vice president and general manager of the VoIP business unit, where he was responsible for the division’s products, marketing, and strategic relationships. LiveRamp has also elevated Mohsin Hussain. Hussain, who has been serving as LiveRamp’s chief technology officer (CTO) for the past year, will now report directly to CEO, Scott Howe. Hussain brings with him more than 25 years of experience in engineering, leadership, and innovation, and an extensive technical background in software and distributed systems, data science, machine learning, cloud infrastructure and data analytics. His career has spanned engineering leadership roles across Netscape, AOL, Siebel, and SunPower, with 18 collective patents granted throughout his tenure. Before LiveRamp, he spent four years as senior vice president leading the US engineering organization at Criteo where he managed several successful acquisitions, including Criteo’s biggest acquisition, Hooklogic.
LiveRamp Holdings, Inc. is a global technology company. The Companyâs enterprise platform enables data collaboration, where companies can share first-party consumer data with business partners securely and in a privacy-conscious manner. Its LiveRamp Data Collaboration platform enables an organization to unify customer and prospect data (first, second, or third-party) to build a single view of the customer in a way that protects consumer privacy. Its solutions include data collaboration, activation, measurement and analytics, identity, and data marketplace. It enables organizations to leverage their customer and prospect data in the digital and television ecosystems and across the customer experience applications they use through a safe and secure data matching process called data onboarding. Its platform allows customers to combine disparate data files (typically ad exposure and customer events, like transactions), replacing customer identifiers with RampID.
LIVERAMP HOLDINGS, INC. 
