Llorente & Cuenca, S.A. (BME:LLYC) entered into an agreement to acquire 70% stake in advertising China Partners S.L. on July 28, 2021. The three founding partners of advertising China Partners S.L. Marta Aguirrezabal, Rafa Antón and Pedro Calderón will maintain a stake in advertising China Partners S.L., given that Llorente & Cuenca, S.A. will continue to run the agency, which will operate independently. Llorente & Cuenca, S.A. received advice from Scopen and EY for this operation.

advertising China Partners S.L. was financially and legally advised by CDI Global Iberia and Ceca Magán Abogados respectively. CDI Global acted as financial advisor to Llorente & Cuenca in the transaction.