Commonly referred to as data onboarding, Semcasting’s solution will allow LDM clients to easily take their offline customer data, including in-store receipts or home addresses, and translate it into targetable data for online marketing.
Semcasting oversees a vast consumer data repository of over 235 million people in the
Semcasting became a pioneer in this space by way of their Audience Designer technology. It provides marketers the ability to leverage Semcasting’s vast consumer data repository to build an ID graph, which is a holistic definition of a consumer and facilitates the construction of an online campaign within minutes.
The technology also utilizes a proprietary
“As data regulation and media platforms implement restrictions on the use of third-party cookies for audience targeting, the value and demand for our cookie-free graph technology has only increased,” stated
The Semcasting service is currently available to LDM clients who will be able to use this targeting technology for their media buying campaigns across connected TV, desktop, and mobile devices.
“Semcasting’s multipoint IP, network and device targeting is a powerful approach for online marketers,” stated
To learn more about how LDM can help your business grow, contact us here.
About
In its AppLogiq business, Logiq’s platform-as-a-service, branded as CreateAPP™, enables small- and medium-sized businesses worldwide to easily create and deploy a native mobile app for their business without technical knowledge or background. CreateAPP™ empowers businesses to reach more customers, increase sales, manage logistics, and promote their products and services in an easy, affordable, and highly efficient way. CreateAPP™ is offered in 14 languages across 10 countries and three continents, including some of the fastest-growing emerging markets in
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