Lojas Renner : Renner - Most Valuable Fashion Retail Brand in Brazil
December 01, 2017 at 10:13 am EST
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Renner retains its leadership among fashion retailers in the ranking Interbrandof the most valuable Brazilian brands
The largest fashion retailer in Brazil, Renner is ending the year with a further recognition. In the 2017 edition of British consultancy Interbrand's 'Most Valuable Brazilian Brands', Renner has risen two places to reach 11 in the ranking, its brand value reaching R$ 1.3 billion.
When compared with the preceding year, Renner, with a 16% increase in brand value, was one of five companies in the ranking to report percentage growth of two digits. In addition, Renner continued to lead the fashion retailing companies featured in the ranking.
The Interbrand award is the most prestigious accolade in the brand equity segment recognizing the strength of Brazilian brands. To qualify for the ranking, the brand must be of Brazilian origin with published financial information, have a positive forecast for economic profit and publish individual results for the brands.
For Renner, this participation and recognition underscore one of the company's principal advantages: the culture of enchantment that endeavors not only to satisfy but also exceed customer expectations.
Lojas Renner SA published this content on 01 December 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 01 December 2017 15:11:07 UTC.
Original documenthttp://www.mzweb.com.br/renner/web/conteudo_en.asp?idioma=1&tipo=21477&conta=44&id=250745
Public permalinkhttp://www.publicnow.com/view/B2D81A6F3797B7E37C61E0C1548417999871D335
Lojas Renner S.A. specializes in the retail distribution of clothes and accessories for men, women and children. Gross sales break down by activity as follows:
- sale of products (90.4%): clothes, lingerie, shoes, bags, accessories, perfumes, cosmetic products, etc.;
- financial products (9.6%).
At the end of 2021, the marketing of the products is ensured through a network of 636 stores under the Renner (404), Camicado (119), Youcom (104) and Ashua (9) names in Brazil, and through Internet.