S4S, ONE OF THE LARGEST NON-GROCERY RETAILERS IN
S4S is Iceland’s largest non-grocery retail company with 14 stores, 4 online shops, carrying brands such as Ecco, Sketchers and
S4S also owns Ellingsen, the most famous outdoor sports store in
S4S had 4 key reasons for wanting to digitize their plastic gift cards and paper-based credit notes.
- To become even more environmentally friendly. Plastic gift cards are not good for the environment, so digitizing them creates a fast, easy and large impact on reducing their environmental footprint.
- Cost Savings. Digital wallet passes cost less than physical gift cards to produce and manage. The integration of Fobi’s Passcreator Wallet pass has already achieved significant operating cost reductions.
- The third is the ability to turn unknown customers into known customers for the purposes of superior marketing and engagement opportunities. Customers purchasing gift cards loaded onto Fobi’s Wallet pass provides S4S with the ability to track customer purchase habits and brand preferences to optimize both marketing and internal operations.
- The final and most important reason was to improve their customers' experiences and ensure they receive full value for their gift card purchases. Specifically, one of the major pitfalls of the physical gift card industry is the inordinate amount of profit made by issuers from unused gift cards that are lost or forgotten. S4S is on a mission to make it easier for their customers to manage and redeem their gift cards more easily, including sending messages via Fobi’s Wallet pass to customers with unused balances or in store credits when they are near an S4S store. This leads to significantly higher redemption rates and translates into significantly higher customer satisfaction.
As a result of these 4 benefits, S4S believes adoption of Fobi’s Passcreator Wallet pass will give them a significant advantage in Iceland’s very competitive gift card market, where corporations and the government often give gift cards to their employees, generating a significant amount of revenue for retailers. S4S believes they can capture a larger share of this market using Fobi’s Wallet pass based digital gift cards.
FOBI, WORKING IN COLLABORATION WITH LEIKBREYTIR, WAS ABLE TO DELIVER A NEW INTEGRATION OF WALLET PASSES FOR S4S IN ONE DAY
S4S and Leikbreytir were originally working with another Wallet pass provider to try and deliver the solution in time for a massive upcoming advertising campaign for their new digital gift card program. Unfortunately, that solution was not robust enough for their needs, so they turned to Fobi to help them deliver the full solution. The first email came in to Fobi on a Friday evening and the solution was delivered on Monday, taking just one day of development to integrate Fobi’s Wallet pass platform into the existing S4S environment that Leikbreytir had developed. The new S4S Wallet pass digital gift card program launched successfully just 4 days later, together with a large advertising campaign which corresponded with the national election.
To this end, Fobi and S4S have commenced discussions on expanding their relationship through integration of Fobi’s loyalty program capabilities.
GIFT CARD MARKET GROWING FAST, EXPECTED TO GROW EVEN FASTER AND PRESENTS THE PERFECT USE CASE FOR FOBI WALLET PASSES
According to a report by
This Press Release Is available on the Fobi Website and the FOBI Verified Forum On AGORACOM For Shareholder Discussion And Management Engagement.
About S4S
S4S are one of Iceland’s largest retail companies with 14 stores and 4 online shops. They are a leading shoe retailer in
About Leikbreytir
Leikbreytir, which is Icelandic for “game changer” has decades of experience in digital development and IT services. We help companies provide their customers an excellent service experience. To this end, we utilize all the technology and knowledge available and maximize efficiency in service. We believe that sales is a service and that excellent service increases sales. We want to use technology and knowledge to achieve business-oriented goals for companies with increased sales, improved service and efficiency.
About Fobi
Fobi is a cutting-edge data intelligence company that helps our clients turn real-time data into actionable insights and personalized customer engagement to generate increased profits. Fobi's unique IoT device has the ability to integrate seamlessly into existing infrastructure to enable data connectivity across online and on-premise platforms creating highly scalable solutions for our global clients. Fobi partners with some of the largest companies in the world to deliver best-in-class solutions and operates globally in the retail, telecom, sports & entertainment, casino gaming, and hospitality & tourism industries.
For more information, please contact:
Fobi Website: www.fobi.ai | ||
Facebook: @ Fobiinc | ||
T : +1 877-754-5336 Ext. 3 | Twitter: @ Fobi_inc | |
E: ir@fobi.ai | LinkedIn: @ Fobiinc |
Forward-Looking Statements/Information:
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Neither the
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