Fobi AI Inc. announced a new Passcreator by Fobi digital membership card deal with Scotch & Soda, one of the global fashion brands. Scotch & Soda will distribute Passcreator by Fobi Wallet passes to all customers, who sign up for the “Club Soda” Membership Programme. The members will then be able to show the pass at their retail locations where the QR code on the pass will be scanned.

Scotch & Soda will collect the POS data, which will be synched to their Salesforce CRM system and the transaction data can then be attributed directly to the customer. Fobi will generate revenue from this deal through an initial onboarding, training and setup fee and monthly per pass license fees. Scotch & Soda chose Passcreator by Fobi over other solutions due to the ease of use of the platform, and Passcreator's ability to integrate with their current systems. In particular, Scotch & Soda centralize all their customer data in their Salesforce CRM system, so any new customer-facing systems that they implement must connect to their Salesforce system.

In this case, the customers show their Wallet Pass which contains their customer number as a QR-Code at the Scotch & Soda store. Scotch & Soda scans the QR code with their POS system and all the data is sent back to their Salesforce system. In Salesforce they can now see all the transactional data for that customer, can build segments based upon that data and can then send out personalized and targeted messaging through the Wallet pass to their users to encourage them to buy more.

They can also reach out via the Wallet pass to customers who have not purchased recently and send them notifications encouraging them to buy again. With the Passcreator by Fobi Wallet Passes, Scotch & Soda will be able to utilize geofencing to display notifications to their customers when they are near a Scotch & Soda retail store encouraging them to come in and buy the latest clothing line that just launched. The Passcreator by Fobi Wallet pass platform is an incredibly easy and efficient tool for Scotch & Soda to issue digital member cards and better understand the purchasing patterns of their customers and then be able to act on that data to deliver more personalized and targeted messaging to their customers that encourages them to spend more.