FOBI TO GAIN ACCESS TO TIER 1 CLIENTS IN THE CPG & RETAIL SPACE
Caddle currently has relationships with several tier 1 CPG companies including Unilever, Nestle, and PepsiCo, as well as with Canada’s largest grocery chains and retailers such as Walmart, Loblaws,
Caddle is a leading mobile-first data and insights platform that rewards its first-party panel members for sharing and engaging with brands. As a result, Caddle’s clients get access to data and insights faster, at larger scale, and more cost-effectively. Caddle’s solutions include custom and syndicated surveys, product trials, product reviews and receipt capture. The partnership delivers Fobi incremental Wallet pass downloads as Caddle adds more members to their panels to drive more insights into niche categories and new shopper segments.
FOBI AND CADDLE ARE WELL POSITIONED AS MARKETERS LOOKING TO DISCOVER MORE RELIABLE & BETTER FIRST PARTY DATA INTELLIGENCE SOURCES
Moving forward, with the decline of 3rd party data sets and tools, most CPGs are looking to build their own first-party data strategies. The drive for digital and data-based marketing is key right now for brands and retailers, and the opportunity is tremendous. Fobi and Caddle will work together to help brands collect, build and further optimize their first-party data strategy and platform.
The cost of third-party data is often very expensive and the data itself is sometimes unreliable, which is why 88% of marketers said that collecting first party data is a priority for 2021. The distinct advantage of first-party data ownership for CPG’s is the collection of consented, accurate, up-to-date and relevant customer insights. Shopper marketing programs can be better planned and executed with reliable shopper insights, beginning with the data collection and then extending to engagement and personalized marketing.
With the Fobi and Caddle agreement, joint first-party data collection will not only help CPGs reveal valuable insights, it will also reduce the cost of new customer acquisition, and help them focus on leveraging the spend of loyal customers. It will also enable marketers at Caddle’s large CPG clients to save time and money on value-add programs such as coupons delivered by Fobi’s recent acquisition Qples to increase shopping basket size informed by their customer’s spending habits and engage with them to promote new products and services. Fobi and Caddle will also be able to offer a “light” loyalty program to retailers and brands as the wallet passes can act as a loyalty card to offer programs or launch campaigns which can be redeemed and adjudicated through Caddle’s services.
This Press Release Is Available on the Fobi Website, as well as the FOBI Verified Forum On AGORACOM For Shareholder Discussion And Management Engagement.
ABOUT CADDLE
Caddle is one of the largest daily active member panels in the Canadian Market, with over 10,000+ daily active users, providing unmatched diversity as validated through third party providers. Caddle empowers brand and insight leaders to gain rapid access to data and insights from Canadians from all walks of life across the entire consumer journey, and to gain access to large Canadian representative samples and micro-niche audiences alike.
ABOUT FOBI
Fobi is a cutting-edge data intelligence company that helps our clients turn real-time data into actionable insights and personalized customer engagement to generate increased profits. Fobi’s unique IoT device has the ability to integrate seamlessly into existing infrastructure to enable data connectivity across online and on-premise platforms creating highly scalable solutions for our global clients. Fobi partners with some of the largest companies in the world to deliver best-in-class solutions and operates globally in the retail, telecom, sports & entertainment, casino gaming, and hospitality & tourism industries.
For more information, please contact:
Fobi Website: www.fobi.ai | ||
Facebook: @ Fobiinc | ||
T : +1 877-754-5336 Ext. 3 | Twitter: @ Fobi_inc | |
E: ir@fobi.ai | LinkedIn: @ Fobiinc |
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