Home improvement retailer Lowe's is partnering with HomeAdvisor to help drive leads to Lowe's Pros by offering its Pros loyalty program members a free annual HomeAdvisor subscription.

The goal is to help Lowe's Pro get more work and project leads. HomeAdvisor offers consumers an extensive network of homeowners seeking professionals for home repair and improvement efforts.

Qualifying Lowe's Pro loyalty members will get the annual subscription and a credit for an average of 10 free leads via HomeAdvisor, according to a press release.

"A consistent flow of quality leads remain very important for our Pro customers and we are here to make their lives a little easier," Fred Stokes, Lowe's senior vice president of Pro Sales and Services, said in the release. "As a member of Lowe's Pro loyalty program, we are providing personalized offers, business management tools and now a free one-year subscription to HomeAdvisor. It's another way to show how committed we are to helping keep Pros working during the pandemic and beyond."

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