Lucas Bols announced the launch of Bols Ready to Enjoy Cocktails. As the industry is shifting towards higher quality in-home entertaining, Bols is inviting consumers to bring home the magic of cocktails with Bols Ready to Enjoy Cocktails. The newest additions to the Bols portfolio will feature five signature cocktails that have been expertly mixed for a convenient and true craft cocktail experience at home. Bols Ready to Enjoy Cocktails will be available in unique 200ml Bols Cocktail Tubes, a sustainable packaging designed to preserve exceptional taste and quality, and two larger sizes - 375ml and 700ml - bottles. These revolutionary products create a new, super-premium segment within the fast-growing category of ready to serve cocktails. This segment continued to grow in 2021 after seeing 43% global growth in 2020. Each of the Bols Ready to Enjoy Cocktails feature an expertly-crafted blend of premium Bols spirits and liqueurs, with 100% natural flavors and no preservatives. The magic of each blend was created by centuries of craftsmanship, years of careful research and development and inspiration by bartenders around the world. This fall, consumers are invited to recreate the magic of cocktails at home with the Magic 5 Bols Cocktails: Bols Margarita Azul: Tangy & Refreshing 14.9% alc/vol, Bols Espresso Martini: Rich & Smooth 14.9% alc/vol, Bols Red Light Negroni: Bittersweet & Complex 21.9% alc/vol, Bols Very Old Fashioned: Aromatic & Intense 30% alc/vol, Bols Pornstar Martini: Exotic & Fresh 14.9% alc/vol. The Bols Ready to Enjoy 200ml Tube debuts in the fall 2021 in the US ($ 6.99) and in Bols' home country the Netherlands (€ 5,99). The 375ml bottles will be available exclusively in the US ($ 12.99) and 700ml bottles will be available in the Netherlands (€ 19,99). Bols Ready to Enjoy cocktails will be available in retail, hotels and restaurants and to further simplify home-tainment, they will also be available on the bols.com web-shop for home delivery across the US and the Netherlands. Bols Ready to Enjoy Cocktails will be launched in other markets soon thereafter.