lululemon athletica inc. announced the appointment of Michael Aragon as CEO of MIRROR and lululemonDigital Fitness, effective January 17, 2022. In this role, Mr. Aragon will oversee the development and expansion of the MIRROR in-home digital platform, and will report directly to Chief Executive Officer, Calvin McDonald. Mr. Aragon joins lululemon from Amazon, where he has served for five years as Chief Content Officer at Twitch, the world's leading live-streaming service that creates unique multi-player entertainment experiences.

Under Mr. Aragon's leadership, Twitch increased the number of creators using the platform from 1 million to 8 million and expanded into new content segments beyond gaming, leading to significant growth in the number of hours watched. Previously, Mr. Aragon served as General Manager, VRV at Ellation Inc., where he expanded programming and led the launch of a new digital service at the start-up prior to its acquisition by AT&T in 2017. And he spent more than a decade with the Sony Group Corporation, where he expanded the PlayStation Network beyond gaming, and managed the digital, music and original content services in more than 30 countries.