The deal is part of
“The acquisition of Mirror is an exciting opportunity to build upon that vision, enhance our digital and interactive capabilities, and deepen our roots in the sweat life,”
The move also comes as Americans have been forced by gym closures to work out at home during the pandemic. And even as some gyms have reopened with new safety protocols, many customers are still not willing to go back because of worries about catching the virus.
Mirror, which launched in 2018, sells a
The deal builds on a partnership between the two companies that began in mid-2019 when
It also marks
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