Luokung Technology : 2021 Conference | eMapgo Shares Thoughts on Transformation within the Automobile Industry

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On August 19, 2021, Microsoft Inspire China 2021, an annual conference held by Microsoft Corporation for its partner community, officially commenced. The event brought together Microsoft partners, employees, and industry experts, with the goal of nurturing inspiration and promoting innovation through digital transformation, providing opportunities to showcase the various technologies , products and solutions developed by Microsoft and its global partners. As a strategic partner of Microsoft, eMapgo was invited to participate in this event and shared its ideas on changes in the automobile industry.

At Microsoft Inspire China 2021, eMapgo Vice President Cheng Yang stated, 'We are experiencing the fourth major change in the century history of the automotive industry, witnessing the applications of new energy, smart car connectivity and many other changes. The changes brought by the rise of software applications in the automobile industry, in a sense, are the changes brought by the data-driven technologies behind the software. Data is becoming vital. Simulation in the car development process requires big data to support algorithm optimization. AI model training requires big data to cover various scenarios. And personalized customization services for vehicles requires a large amount of user behavior data, the list goes on. All that show big data is the driving force behind the R&D of the cars throughout the entire life cycle.'

Mr. Yang shared ideas of some new trends behind this round of great transformation in the automotive industry:
- Software empowers cars just as data empowers software. The development of the autonomous driving industry requires big data to lay the foundation.
- In the era of autonomous driving, the entire automotive industry chain is no longer only supported by a traditional multi-tier supplier system, but also requires the cooperation of all-level players to create better solutions for increasingly complex automotive eco systems.
- The core service capability of map providers is to provide users with the most fresh and most accurate maps.
- The implementation of autonomous driving solutions in China needs to be modified to fit into the Chinese market as appropriate.

Mr. Yang added, 'Microsoft has achieved great success in the global automotive industry, with many well-known international OEMs adopting its products and services in the field of autonomous driving, albeit some solutions needing to be localized to fit in China. eMapgo is a leading provider of navigation and electronic map services in China, having Class A surveying and mapping qualifications for Internet map services, Geographic Information System Engineering. eMapgo is pleased to be a part of Microsoft's automotive ecosystem and looks forward to promoting the smooth implementation of OEM's global solutions in China under the premise of meeting data security requirements with the support of Microsoft's high-performance, high-reliability, and high-concurrency technical service capabilities.'

In the future, eMapgo and Microsoft anticipate expanding upon their existing relationship through cooperation related to autonomous driving, smart travel, etc., with a commitment to safe and efficient solutions related to Smart Mobility, to create a closed-loop map ecosystem and provide users with more diversified options of customized maps and location services.

ABOUT LUOKUNG TECHNOLOGY CORP.

Luokung Technology Corp. is a leading spatial-temporal intelligent big data services company, as well as a leading provider of LBS and HD Maps for various industries in China. Backed by its proprietary technologies and expertise in HD Maps and related intelligent spatial-temporal big data, Luokung established city-level and industry-level holographic spatial-temporal digital twin systems and actively serves industries including autonomous driving, vehicle-road collaboration (V2X), smart transportation, smart travel, local business LBS, new infrastructure, smart cities, and smart industries (emergency, natural resources, environmental protection, water conservancy, energy, smart training, among others).

ABOUT EMAPGO

eMapgo is a leading provider of navigation and electronic map services in China, as well as a leading provider in Internet map services, geographic information system engineering and other A-level qualification mapping services. EMG possesses the National Class-A qualification certificates of Navigable Surveying and Mapping and actively develops autonomous driving and HD Map services. For more information, please visit EMG's website: www.emapgo.com.cn.