HD SKIN, the undetectable foundation by Make Up For Ever
March 17, 2022 at 09:21 am EDT
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Once again, Make Up For Ever pushes the boundaries of performance with HD SKIN, the new undetectable foundation developed by its collective of makeup artists.
Even more undetectable and inclusive
What if we'd finally found the ideal foundation? Iconic since 2008, the Ultra HD Foundation reinvents itself and pushes once again the boundaries to reach perfection with HD Skin, the new undetectable stay-true foundation that syncs with the skin. Its new micro-skin system corrects imperfections and blurs the complexion with high precision. Waterproof, sweatproof and smudge-proof, it offers 24-hour skin-perfection and not only that...
True-to-skin, its ultra-light texture fits every type of complexion and its micro-meshed structure makes it fully flexible. The conclusion is clear: no crackles, no dry patches. It follows the skin's movements all day long without migrating whilst offering a semi-mat yet luminous finish for all skin types. The 40 all-inclusive pro shade range, co-created with our worldwide pros, invites you to unleash your own personal edge and singularity and to celebrate beauty in its diversity.
You want to find your perfect shade? Don't wait any longer! Make Up For Ever created the Shade Finder, an online tool that allows you to find your ideal shade with just one selfie. A revolution!
The foundation for a sustainable beauty
HD SKIN is in line with our #COMMITTEDFOREVER actions for a more sustainable and responsible beauty. Its formula has been manufactured without any ingredients of animal origin. This new generation foundation is 100% made in France and offers an eco-conceived and recyclable packaging from bottle to cap.
Discover the HD SKIN universe without any further delay!
LVMH Moët Hennessy Louis Vuitton SE is the world leader in luxury products. Net sales break down by family of products as follows:
- fashion and leather items (48.9%): brands such as Louis Vuitton, Kenzo, Celine, Fendi, Marc Jacobs, Givenchy, etc.;
- watches and jewels (12.8%): Bulgari, TAG Heuer, Zenith, Hublot, Chaumet, Fred brands, Tiffany, etc.;
- perfumes and cosmetics products (9.6%): perfumes (Christian Dior, Guerlain, Loewe, Kenzo brands, etc.), makeup products (Make Up For Ever, Guerlain, Acqua di Parma, etc.), etc.;
- wines and spirits (7.7%): champagnes (Moët & Chandon, Mercier, Veuve Clicquot Ponsardin, Dom Pérignon brands, etc.; No. 1 worldwide), wines (Cape Mentelle, Château D'Yquem, etc.), cognacs (mainly Hennessy; No. 1 worldwide), whisky (mainly Glenmorangie), etc.;
The remaining sales (21%) are from selective distribution through the Sephora, DFS, Miami Cruiseline chains and Le Bon Marché and La Samaritaine department stores.
At the end of 2023, products are marketed via a network of 6,097 outlets located throughout the world.
Net sales are distributed geographically as follows: France (7.9%), Europe (16.4%), Japan (7.3%), Asia (30.8%), the United States (25.3%) and other (12.3%).