LVMH Moët Hennessy Louis Vuitton : Fashion & Leather Goods · January 17, 2022 Loewe x ‘Spirited Away’
January 17, 2022 at 10:05 am EST
Share
Loewe has unveiled a second chapter in its collaboration with Studio Ghibli. A few months after the successful collection inspired by My Neighbor Totoro, Jonathan Anderson, Creative Director of the Spanish house, has imagined an exclusive capsule collection celebrating the animated film Spirited Away, an ode to loyalty and friendship.
With its range of clothes and accessories, the collection is an escape into the fantasy world of the cult film directed by Hayao Miyazaki in 2001. Each piece features a character from the film, which earned Studio Ghibli the Oscar for Best Animated Feature at the 75th Academy Awards.
Loewe artisans bring the characters to life with plays of materials and textures. The young protagonist Chihiro, the mysterious Haku, the sorceress Yubaba, Koanoashi the spirit with no face and Fly-Bird are all rendered in marquetry or embroidery, while the Susuwatari soot sprites are interpreted as pompoms and as bags. Some pieces are inspired by the classic Japanese technique of "boro", which consists in creating a patchwork with mended indigo-dyed scraps.
Attachments
Original Link
Original Document
Permalink
Disclaimer
LVMH - Moët Hennessy Louis Vuitton SA published this content on 17 January 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 17 January 2022 15:04:10 UTC.
LVMH Moët Hennessy Louis Vuitton SE is the world leader in luxury products. Net sales break down by family of products as follows:
- fashion and leather items (48.9%): brands such as Louis Vuitton, Kenzo, Celine, Fendi, Marc Jacobs, Givenchy, etc.;
- watches and jewels (12.8%): Bulgari, TAG Heuer, Zenith, Hublot, Chaumet, Fred brands, Tiffany, etc.;
- perfumes and cosmetics products (9.6%): perfumes (Christian Dior, Guerlain, Loewe, Kenzo brands, etc.), makeup products (Make Up For Ever, Guerlain, Acqua di Parma, etc.), etc.;
- wines and spirits (7.7%): champagnes (Moët & Chandon, Mercier, Veuve Clicquot Ponsardin, Dom Pérignon brands, etc.; No. 1 worldwide), wines (Cape Mentelle, Château D'Yquem, etc.), cognacs (mainly Hennessy; No. 1 worldwide), whisky (mainly Glenmorangie), etc.;
The remaining sales (21%) are from selective distribution through the Sephora, DFS, Miami Cruiseline chains and Le Bon Marché and La Samaritaine department stores.
At the end of 2023, products are marketed via a network of 6,097 outlets located throughout the world.
Net sales are distributed geographically as follows: France (7.9%), Europe (16.4%), Japan (7.3%), Asia (30.8%), the United States (25.3%) and other (12.3%).
LVMH 
