Macy's : Macy’s hit with consumer privacy suit over facial recognition
August 10, 2020 at 08:16 am EDT
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An Illinois woman has sued Macy's, claiming in a class action that the corporation's use of facial recognition software violates the state privacy law, according to a Cincinnati Enquirer report.
The retailer has compiled information of more than 6,000 customers in its database, according to the lawsuit. When the company uploads photos of customers from security footage, the Clearview artificial intelligence then provides the company access to their personal details, including names, home addresses and work addresses.
Macy's, Inc. is an omni-channel retail company. The Company operates stores, websites and mobile applications under three brands, Macy's, Bloomingdale's and Bluemercury, which sell a range of merchandise, including apparel and accessories (men's, women's and kids'), cosmetics, home furnishings and other consumer goods. The Company has stores in 43 states, the District of Columbia, Puerto Rico and Guam. Its operations are conducted through Macy's, Macy's Backstage, Macy's small format, Bloomingdale's, Bloomingdale's The Outlet, Bloomie's, and Bluemercury. In addition, Bloomingdale's in Dubai, United Arab Emirates and Al Zahra, Kuwait are operated under a license agreement with Al Tayer Insignia. The principal private label brands offered by the Company include Alfani, And Now This, Aqua, Bar III, Belgique, Cerulean 6, Charter Club, Club Room, Epic Threads, Family PJ's, first impressions, Giani Bernini, Holiday Lane, Home Design, Hotel Collection, Hudson Park, Ideology, and others.
MACY'S, INC. 
