Macy : Media Network Expands Brand Experience Offerings to Bloomingdale's; Macy's, Inc.'s in-house media company offers brands retail media solutions that better connect with shoppers and cultivate greater engagement
September 13, 2021 at 11:35 am EDT
Share
New York, NY - Macy's, Inc. today announced that Macy's Media Network (MMN), the company's in-house retail media agency has expanded its offering to include Bloomingdale's for its advertising partnerships. Tapping into cross-category consumer insights, MMN connects brands to shoppers through relevant and personalized advertising cultivating greater engagement.
Following a successful launch on macys.com, the in-house media company has recently expanded to Bloomingdale's. Within the first few months of launching, more than 50 on-site advertising campaigns have been featured on bloomingdales.com. Bloomingdales already represents more than 20% of onsite display campaigns, showing an outsized interest of advertisers in luxury shoppers. With the addition of Bloomingdale's, MMN further solidifies its positioning as the nation's premiere retail media advertising destination for aspirational goods.
'Macy's Media Network leverages our wealth of consumer insights to craft media activation strategies for premium lifestyle brands. We help brands reach their awareness and conversion objectives by connecting them to customers that are actively shopping their category,' said Melanie Zimmermann, Vice President, Macy's Media Network. 'As a multi-category retailer, Macy's possesses unparalleled cross-category insights and a unique customer base, allowing premium lifestyle brands to acquire new customers. Following demand from our vendors, we quickly expanded to Bloomingdale's, and we are now able to reach more luxury shoppers and run advertising campaigns across both e-commerce platforms.'
Reaching High-Intent Shoppers Along the Entire Shopping Journey
With more than 500 million unique visits to macys.com and 60 million unique visits to bloomingdales.com in the second quarter of 2021, the ecommerce properties of Macy's Inc are strong advertising platforms.
MMN offers more than 40 display advertising placements across the entire shopper journey in Desktop, Mobile Web and app. In addition, MMN offers prime shelf space opportunities through Sponsored Product listings. Most recently, MMN launched its branded experience offering. Advertisers can now create custom landing pages on macys.com as destination pages for their media campaigns. These landing pages provide an avenue for enhanced storytelling with rich media formats such as video, GIF, and shop-the-look. This strategy has proven particularly successful for premium lifestyle brands looking to curate editorial content and showcase products from multiple categories (e.g., outfits, skincare routines).
For advertisers looking to reach shoppers upper funnel, Macy's Media Network also offers offsite activations in Social Media and Programmatic Display, Video and CTV. Leveraging Macy's Omnichannel presence, Macy's Media Network can extend media activations through in-store screens, package inserts, billing statement inserts and emails.
About Macy's, Inc.
Macy's, Inc. (NYSE: M) is one of the nation's premier omni-channel fashion retailers. The company comprises three retail brands, Macy's, Bloomingdale's and Bluemercury. Macy's, Inc. is headquartered in New York, New York. For more information, please visit www.macysinc.com.
Macy's, Inc. is an omni-channel retail company. The Company operates stores, websites and mobile applications under three brands, Macy's, Bloomingdale's and Bluemercury, which sell a range of merchandise, including apparel and accessories (men's, women's and kids'), cosmetics, home furnishings and other consumer goods. The Company has stores in 43 states, the District of Columbia, Puerto Rico and Guam. Its operations are conducted through Macy's, Macy's Backstage, Macy's small format, Bloomingdale's, Bloomingdale's The Outlet, Bloomie's, and Bluemercury. In addition, Bloomingdale's in Dubai, United Arab Emirates and Al Zahra, Kuwait are operated under a license agreement with Al Tayer Insignia. The principal private label brands offered by the Company include Alfani, And Now This, Aqua, Bar III, Belgique, Cerulean 6, Charter Club, Club Room, Epic Threads, Family PJ's, first impressions, Giani Bernini, Holiday Lane, Home Design, Hotel Collection, Hudson Park, Ideology, and others.
Macy : Media Network Expands Brand Experience Offerings to Bloomingdale's; Macy's, Inc.'s in-house media company offers brands retail media solutions that better connect with shoppers and cultivate greater engagement
MACY'S, INC. 
