Macy's has hired a consulting firm to assess splitting off its e-commerce channel from its physical store business.
The news comes at a time retailers are still struggling to regain in-store traffic following the initial outbreak of COVID-19 in early 2020.
The move to evaluate separating its business is being spurred by an activist investor, Jana Partners LLC, according to a Wall Street Journal report.
Competitor Saks Fifth Avenue announced it was spinning off its e-commerce operation earlier in the year.
Macy's has hired AlixPartners to do the scenario assessment.
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