Madison Ave. Media, Inc. (OTCBB: KHZM), along with it's mid-America
representative TPR Enterprises, has initiated E-mail and Mobile text
services to support newspaper and magazine advertising campaigns on
behalf of Kansas City Star customers.
Newspaper advertisers add targeted E-mail campaigns to potential
customers in the marketplace as part of their newspaper promotions
purchase. Also included in the bundle are mobile text messages for
coupons, location directions or other special offers received when
texting the special numbers featured on the advertisers print ads, in
their E-mail messages and via widgets on the advertisers' websites.
?Madison Ave Media is excited to work on this Kansas City Star project,?
according to M.A.M founder and Chairman Stephen Molinari. ?It
exemplifies a new way to support traditional print media using 21st
Century digital communications technology never before harnessed to
support newspapers. Successful implementation of this campaign will be a
forerunner to such tactics being used throughout The McClatchy Company
and other national newspaper groups," Molinari concluded.
About the Kansas City Star
The Kansas City Star is owed by The McClatchy Company, which is the
third-largest newspaper company in the United States, a leading
newspaper and Internet publisher dedicated to the values of quality
journalism, free expression and community service. Building on a
153-year legacy of independence, the company's newspapers and websites
are steadfast defenders of First Amendment values and advocates for the
communities they serve.
About Madison Ave. Media
Madison Ave. Media is a advanced digital media company that offers a
differentiated and competitive array of marketing technologies and
services to clients in multiple industries. Their technology and
services bring advanced, highly productive marketing, communications and
advertising solutions to clients. And their services address the
complete digital media value chain, combining the best practices of
traditional media support with the power of technology.
For more information about Madison Ave. Media, Inc., or a white paper on
print-to-text strategies, please contact Frank Bradley at email@example.com
For media inquiries, or to set up an interview with Stephen Molinari,
please contact Ned Barnett at firstname.lastname@example.org
Madison Ave. Media, Inc.
Frank Bradley, 423-827-2031