Madison Square Garden Sports Corp. and Madison Square Garden Entertainment Corp. announced a multi-year marketing partnership renewal with Mattress Firm, expanding the role of the nations largest mattress specialty retailer as the Official Sleep Partner of the New York Knicks, New York Rangers, Westchester Knicks, Knicks Gaming, MSG Networks and the Christmas Spectacular Starring the Radio City Rockettes.

Mattress Firm will partner with the Knicks and Rangers on a co-branded sweepstakes that will provide the winners with the opportunity to attend a Knicks or Rangers game at Madison Square Garden later this season. The winners will receive a unique VIP experience and prizes, four game tickets, a new Sleepys mattress and pillows from Mattress Firm, as well as Knicks and Rangers merchandise. The Knicks sweepstakes will run throughout January and February, and the Rangers sweepstakes will run in March.

As part of the renewal, Mattress Firm will receive significant brand integration at Knicks games including courtside LED signage and as Presenting Partner of the GardenVision Oblivious Camwhich highlights junk sleep the impact a poor night's sleep has on people. Mattress Firm will also partner with both the Knicks and Rangers on digital content features, including Slept on Moments showcasing highlights from forgotten Knicks moments and Rangers, Rest, Repeat focusing on rest, recovery and pregame rituals for the Blueshirts. Additional elements of the partnership and an emphasis on sleep health will be incorporated into future collaborations.

Mattress Firm will also continue as the Official Sleep Partner of the Christmas Spectacular Starring the Radio City Rockettes, as part of the partnership with MSG Entertainment. Mattress Firm will have brand presence at Radio City Music Hall and in the Christmas Spectacular throughout the run of the show. Mattress Firm will also partner with the Christmas Spectacular on original social content, and will run a sweepstakes in which the winner will receive Christmas Spectacular tickets and a unique VIP experience.