Madison Square Garden Sports Corp. and Madison Square Garden Entertainment Corp. announced a multi-year marketing sponsorship renewal with Anheuser-Busch, continuing the legacy brewing company's role as a Signature Marketing Sponsor.

The sponsorship provides Anheuser-Busch with exclusive, premier experiences and activations across MSG Sports' and MSG Entertainment's unrivaled set of assets, including the New York Knicks, New York Rangers and MSG Networks. As part of this renewal, Anheuser-Busch will partner with MSG Sports and MSG Entertainment on several unique fan-first platforms including the new “Michelob ULTRA Courtside” experience, presented by Michelob ULTRA, which launches later this month and will provide fans the opportunity to win Knicks tickets and watch the game from an exclusive location inside The Garden. In addition, Anheuser-Busch will become the Presenting Partner of the historic Blue Seats Section on the 9th floor of Madison Square Garden.

Anheuser-Busch will also work together with MSG Sports' esports organizations CLG and Knicks Gaming on their livestream programming on Twitch to provide fans with insider access to the organizations.