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MAG INTERACTIVE AB (PUBL)

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MAG Interactive : Online Game Showcases Plight of Our Planet's Disappearing Coral Reefs

10/22/2021 | 09:06am EST

One of the world's leading producers of online word games joined a global effort to help protect the planet's coral reefs, which a new report finds are disappearing at an alarming rate.

Sweden's MAG Interactive has unveiled six ocean-themed games to educate people about the ocean, coral reefs and climate change risks. The games will be launched in Wordzee, Ruzzle, Word Domination, WordBrain, WordBrain 2 and New QuizDuel.

Players are encouraged to either add their name to the petition for greater ocean and climate action and/or donate to projects associated with the Global Fund for Coral Reefs that are working to protect ocean health.

MAG Interactive is part of United Nations Environment Programmes's (UNEP's) Playing for the Planet Alliance that brings together gaming companies worldwide with a monthly active player base of more than 1.5 billion and a common goal of improving the environment through play.

The initiative has seen developers, including the popular Rovio Angry Birds, integrate environmental messages into their games to support the global environmental agenda, ranging from planting millions of trees to reducing plastic in their products.

Gaming companies are also supporting the Playing4Forests pledge, asking world leaders to protect forests as a line of defence against climate change.

"We couldn't be more excited to join hands with MAG Interactive and Playing for the Planet partners, to raise awareness and resources for our planet's precious coral reefs on the front line of climate change," said Leticia Carvalho, Head of Marine and Freshwater at UNEP.

"Many people have no idea of the value of coral reefs to the well being of species and humans alike. Gaming can be transformational in inspiring this learning and action journey," she added.

While they may look like plants or hard rocks, most corals are made up of thousands of small, soft-bodied animals, called polyps, surrounded by stony exoskeletons. Coral reefs support a quarter of all marine life. They also provide at least half a billion people with jobs and food while protecting coastlines from storms and flooding.

Coral reefs are also extremely sensitive to climate change. Corals have shown the most rapid increase in extinction risk of all the species assessed by the Global Biodiversity Outlook.

When waters get too warm, corals release the symbiotic algae turning white, a process known as bleaching. While corals can recover from bleaching if conditions improve, prolonged coral bleaching can be fatal.

The Status of Coral Reefs of the World: 2020, released last week by the Global Coral Reef Monitoring Network in partnership with UNEP, found that 14 per cent of the world's coral has been lost since 2009, and climate change is threatening what remains of these fragile ecosystems, often call the "rainforests of the sea."

In the last 12 years, around 11,700 square kilometres of coral has disappeared. That is more than all the living coral in Australia.

But there is still hope for corals. Across the globe, scientists are identifying pockets of coral habitats that have greater resilience to climate change and may provide the key to their survival. The research shows that incorporating coral safe havens, known as climate refugia, into conservation plans is vital for ensuring their future survival as we work to halt and reverse current threats.

"Our goal is to create engaging content for our players while spreading an important message, that they have the power to help preserve marine ecosystems," said Daniel Hasselberg, CEO of MAG Interactive.

MAG Interactive, whose ten game titles have been downloaded over 350 million times, developed the ocean-themes games based on the UNEP-led campaign Glowing Glowing Gone.

We couldn't be more excited to join hands with MAG Interactive and partners, to raise awareness and resources for our planet's precious coral reefs on the front line of climate change.

Leticia Carvalho, Head of Marine and Freshwater at UNEP

The creative campaign works to curb the threats to coral reefs, which along with climate change are under siege from overfishing, coastal development, pollution and ocean acidification.

The debut of the ocean-themed games preceded the recent announcement of US$125 million earmarked for the Global Fund for Coral Reefs to address critical financing and private investment barriers centered around the blue economy and to protect coral reefs. As the Global Climate Fund's first at-scale private sector programme in climate adaptation, this investment signifies a major achievement for coral and climate resilience.

The UN Decade on Ecosystem Restoration 2021-2030, led by the United Nations Environment Programme, the Food and Agriculture Organization of the United Nations and partners covers terrestrial as well as coastal and marine ecosystems. A global call to action, it will draw together political support, scientific research and financial muscle to massively scale up restoration. Learn more.

The United Nations Decade of Ocean Science for Sustainable Development (2021-2030) proclaimed in December 2017, will provide a common framework to ensure that ocean science can fully support countries' actions to sustainably manage the ocean and more particularly to achieve the 2030 Agenda for Sustainable Development.

Copyright United Nations Environment Program. Distributed by AllAfrica Global Media (allAfrica.com)., source News Service English

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Sales 2021 292 M 31,9 M 31,9 M
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Capitalization 608 M 66,5 M 66,6 M
EV / Sales 2021 1,89x
EV / Sales 2022 1,49x
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Erik Daniel Hasselberg Chief Executive Officer & Director
Magnus Wiklander Chief Financial Officer
Jane M. Birgitta G÷ransson Chairman
Kaj Fredrik Nygren Chief Technology Officer
Teemu Mikael Huuhtanen Director
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