MAGAZINE LUIZA S.A. Corporate Taxpayer's ID (CNPJ/MF): 47.960.950/0001-21
Company Registry (NIRE): 35.3.0010481.1
NOTICE TO THE MARKET
Magazine Luiza S.A. ("Company") hereby informs its shareholders and the market in general that on this date the risk rating agency Standard and Poor's Ratings Services (S&P) reaffirmed the 'brAA-' corporate ratings on the national Brazilian scale, with a stable outlook and assigned the Company rating 'brAA-' to the fifth issue of debentures in total amount of R$ 350 million.
The S&P report highlights that Magazine Luiza is presenting a gradual improvement in its profitability and a strong organic growth, consolidating its position as the second largest retailer in the durables goods segment in Brazil, with strong brand recognition and a solid positioning, especially as it relates to low-income consumers. The report also comments on the strong marketing campaign featured during 2014, which allowed the Company to reach a higher number of clients in cities and regions in Brazil where it has no physical presence, with significant growth for its e-commerce.
The stable outlook of the S&P's corporate credit rating reflects the point of view that the Company will present higher cash flow generation due to the opening of stores, despite a more challenging macroeconomic scenario.
São Paulo, March 18, 2015
Chief Financial and Investor Relations Officer
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