MOSCOW, Jan 11 (Reuters) - Russian supermarket chain Magnit is planning to create a new discount grocery chain, Russian business newspaper Kommersant reported on Wednesday, citing two sources familiar with the plans.

The success of discount chains has been one of the major trends in the Russian market this year, with consumers' interest in discount shopping intensifying amid the economic fallout from the military campaign in Ukraine.

"We consider discounters one of the most promising formats for development, so we will actively increase our presence in this segment," Magnit's press service said in response to a Reuters request.

Since 2020, Magnit has been developing the Moya Tsena (My Price) discounter chain. According to Magnit, as of December 2022, there are about 700 My Price stores in 63 regions. (Reporting by Reuters Editing by Mark Potter)