Frndly TV announced that it has selected Magnite as its ad server and primary SSP in a bid to grow its ad-supported revenue streams. The announcement comes as the vMVPD continues to expand its offerings following consistent month over month growth. Frndly TV selected Magnite to power its advertising revenue growth and enable the streaming platform to capture the full value of its inventory across every screen. As the independent SSP, Magnite?s CTV and video capabilities provide best-in-class technology for omnichannel monetization. As part of the integration with Magnite, Frndly TV is also utilizing SpringServe ad serving and inventory management technology, now part of Magnite, to optimize yield more effectively.