So much of the talk these days about OTT is about the G Word - Growth. Increasingly international operators are looking to Asia to replace the growth that has slowed in North America and Europe. Is Asia the growth opportunity everyone is searching for and if so, how does it get unlocked? And should we worry as Wall Street worries, lurching from pessimism about growth and deep declines to optimism and rebounding prices. Or is that all a distraction? Is OTT still in the early stages of growth or is there a danger that a 30-year cycle of growth in Pay TV has been condensed to a 7-year cycle for OTT?
At this year's OTT Summit we will be focusing on three themes, through which we will dissect and examine the video streaming industry in Asia. Looking at lessons learnt from 2021, we will predict key trends for the OTT industry in 2022 and seek to understand where the Growth opportunities are in the coming year. From there, we will look at the burgeoning potential of premium video Advertising and the role and development of the Technology that supports the OTT industry.
Join us on 30 - 31 March at the OTT Summit as we speak to some of the industry's top leaders for their insights into these questions and more, as they gear up for greater growth and expansion for their businesses in 2022 and beyond
Other key topics include:
• Where Linear and Streaming Collide
• A Perfect Match - Sports and Streaming
• The G. Word
• Maximising The Value of Premium Digital Video in Asia
• The Road to CTV Revenue and the Future of FAST
• Tech Leaders Top of Mind: What Keeps Them Awake at Night
Visit www.ottsummit.asia for the full conference details.
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Magnite Inc. published this content on 25 March 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 02 April 2022 04:43:04 UTC.
Magnite, Inc. is an independent sell-side advertising company. The Company provides technology solutions to automate the purchase and sale of digital advertising inventory. Its platform features applications and services for sellers of digital advertising inventory, or publishers, that own and operate connected television (CTV) channels, applications, websites and other digital media properties, to manage and monetize their inventory; applications and services for buyers, including advertisers, agencies, agency trading desks, and demand side platforms, (DSPs), to buy digital advertising inventory; and a transparent, independent marketplace that brings buyers and sellers together and facilitates intelligent decision making and automated transaction execution at scale. The Company's streaming sell-side advertising platform (SSP) and ad server offers CTV sellers a holistic solution for workflow, yield management and monetization, across both programmatic and direct-sold video inventory.