Magnite : BigAds finds success with Magnite’s Vendor Marketplace
April 13, 2022 at 12:55 am EDT
Share
BigAds finds success with Magnite's Vendor Marketplace
Using Vendor Marketplace, BigAds was able to open up its creative services marketplace to more than 180 advertisers, creating a valuable new revenue stream.
Vendor Marketplace has taken BigAds' creative services marketplace to new heights. The product has helped the vendor bring more efficiency into their business and enabled them to expand their publisher relationships and increase demand for their rich media advertising solutions.
Results:
Increased revenue by 161% in 2021
A total of 183 advertisers in 2021 (133 with a spend of $1,000+)
Find out how Vendor Marketplace helped BigAds grow their business.
Tags: BigAds, Vendor Marketplace
Attachments
Original Link
Original Document
Permalink
Disclaimer
Magnite Inc. published this content on 12 April 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 13 April 2022 04:54:04 UTC.
Magnite, Inc. is an independent sell-side advertising company. The Company provides technology solutions to automate the purchase and sale of digital advertising inventory. Its platform features applications and services for sellers of digital advertising inventory, or publishers, that own and operate connected television (CTV) channels, applications, websites and other digital media properties, to manage and monetize their inventory; applications and services for buyers, including advertisers, agencies, agency trading desks, and demand side platforms, (DSPs), to buy digital advertising inventory; and a transparent, independent marketplace that brings buyers and sellers together and facilitates intelligent decision making and automated transaction execution at scale. The Company's streaming sell-side advertising platform (SSP) and ad server offers CTV sellers a holistic solution for workflow, yield management and monetization, across both programmatic and direct-sold video inventory.
MAGNITE, INC. 
