HEINEKEN UK selected Magnite to run a two month-long campaign based on the strength of the platform's combined online video and CTV supply, to promote the launch of their new sustainable cider brand, Inch's.
HEINEKEN UK wanted a provider with the technical capabilities to accurately measure the incremental reach of their digital strategy against similar linear activations, along with being able to track the brand awareness they generated from their cross-channel activation.
Download the case study below to discover how Magnite increased brand awareness by 55% and drove incremental reach via CTV.
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Tags: 18+, Buyer, CTV, Heineken, OLV, Uk
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Magnite Inc. published this content on 21 April 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 21 April 2022 19:14:09 UTC.
Magnite, Inc. is an independent sell-side advertising company. The Company provides technology solutions to automate the purchase and sale of digital advertising inventory. Its platform features applications and services for sellers of digital advertising inventory, or publishers, that own and operate connected television (CTV) channels, applications, websites and other digital media properties, to manage and monetize their inventory; applications and services for buyers, including advertisers, agencies, agency trading desks, and demand side platforms, (DSPs), to buy digital advertising inventory; and a transparent, independent marketplace that brings buyers and sellers together and facilitates intelligent decision making and automated transaction execution at scale. The Company's streaming sell-side advertising platform (SSP) and ad server offers CTV sellers a holistic solution for workflow, yield management and monetization, across both programmatic and direct-sold video inventory.
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