HK01 gains revenue and impression growth by leveraging Magnite's Demand Manager
HK01, one of Hong Kong's most popular online digital news source wanted to diversity their monetization stream with an independent open-source heading bidding solution that could:
Deliver greater scale across ad formats and devices;
Increase total revenue
Connect with more bidders;
Offer a transparent open-source technology;
Support with expertise
Magnite's Demand Manager successfully grew HK01's revenue and impression, outperforming their third party unified auction solution.
Results
Increased revenue by 68%
Increased paid impressions by 82%
Find out how Demand Manager helped to solve the complexities of header bidding for HK01 to drive revenue and impression growth.
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Tags: Demand Manager, HK01, Open source
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Magnite Inc. published this content on 07 April 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 08 April 2022 14:39:02 UTC.
Magnite, Inc. is an independent sell-side advertising company. The Company provides technology solutions to automate the purchase and sale of digital advertising inventory. Its platform features applications and services for sellers of digital advertising inventory, or publishers, that own and operate connected television (CTV) channels, applications, websites and other digital media properties, to manage and monetize their inventory; applications and services for buyers, including advertisers, agencies, agency trading desks, and demand side platforms, (DSPs), to buy digital advertising inventory; and a transparent, independent marketplace that brings buyers and sellers together and facilitates intelligent decision making and automated transaction execution at scale. The Company's streaming sell-side advertising platform (SSP) and ad server offers CTV sellers a holistic solution for workflow, yield management and monetization, across both programmatic and direct-sold video inventory.