Magnite, Inc. announced the launch of Deal Discovery, a self-service user interface to streamline PMP and Auction Package deal creation for a variety of formats. Using the Deal Discovery tool, buyers can curate open market inventory, request PMP deals in minutes, and surface under-exposed audiences by layering in their first-party data and other campaign parameters. Deal Discovery provides buyers with access to addressability, improved workflow, and greater overall PMP campaign visibility.

Deal Discovery helps publishers unlock new, incoming PMP demand by sharing the responsibility of PMP deal creation across both the buy and sell-sides. Through the Deal Discovery user interface, publishers can correspond with buyers directly, approve requested deals and control pricing and inventory details in real time.