Are Upfronts on Their Way Out? In this Magnite Minute, Mark Douglas, President and CEO at Steelhouse talks about why he believes the upfronts are becoming a less integral part of TV buying and selling.

The rise of programmatic advertising has given networks and buyers more flexibility to sell and buy spots. In a world where consumers can watch video on demand, Mark believes advertising on that content can also be done effectively in an on demand fashion.

Tags: Brands, Buyer, CTV, Magnite Minute, Upfronts

Attachments

  • Original document
  • Permalink

Disclaimer

Magnite Inc. published this content on 05 April 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 05 April 2021 14:13:06 UTC.