Molotov Selects Magnite as SSP and SpringServe as Ad Server
December 08, 2021 at 08:41 am EST
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Molotov is leveraging Magnite as their SSP and SpringServe as their ad server for their ad-supported streaming service Mango. Mango, Molotov's free AVoD service launched in November 2020, is seeing strong growth on the Molotov platform since its launch, confirming viewers’ interest in this new model of advertising-financed VoD. More than 3,000 hours of programs are now available on the service, with a catalog that is growing every day. According to Magnite’s CTV Is for Everyone research, CTV consumption in France has grown four times faster than conventional TV viewing over the past 18 months. The study also found that a majority of French CTV households subscribe to at least one free ad-supported streaming TV (FAST) service.
Magnite, Inc. is an independent sell-side advertising company. The Company provides technology solutions to automate the purchase and sale of digital advertising inventory. Its platform features applications and services for sellers of digital advertising inventory, or publishers, that own and operate connected television (CTV) channels, applications, websites and other digital media properties, to manage and monetize their inventory; applications and services for buyers, including advertisers, agencies, agency trading desks, and demand side platforms, (DSPs), to buy digital advertising inventory; and a transparent, independent marketplace that brings buyers and sellers together and facilitates intelligent decision making and automated transaction execution at scale. The Company's streaming sell-side advertising platform (SSP) and ad server offers CTV sellers a holistic solution for workflow, yield management and monetization, across both programmatic and direct-sold video inventory.
MAGNITE, INC. 
