Redfin has selected Magnite as its preferred SSP to power data-driven deals. Leveraging Magnite's programmatic technology, Redfin can connect advertisers with exclusive real estate audiences at key moments in their home-buying journey. Redfin Media uniquely connects brands with 46 million upwardly mobile customers at each stage of their buying journey.
With a vast network including Redfin, Rent.com, ApartmentGuide.com and WalkScore.com, the partnership delivers national scale and hyper-local targeting in a brand safe environment. Using sophisticated intent signals, Redfin uniquely knows when people move, where they are going, and what type of home they are looking for, enabling marketers to reach high-value, hard-to-reach customers.
