Mahindra Group has appointed Kedar Apte as Chief of International Operations - Farm Equipment Sector and Two-Wheeler business. In his new role, Apte will lead the company's global agricultural machinery and two-wheeler businesses. Apte previously worked for Reliance BP Mobility Ltd. (RBML) as RBML's Chief Marketing Officer (CMO).

Earlier this month, he resigned as the company's chief marketing officer, mentioning on LinkedIn that he would be starting a new shift in 10 days. He joined the Reliance company in August 2020 after moving on from Castrol. Previously, he had worked with Castrol and Hindustan Unilever.