SEPANG - Well-known Malaysian fashion designer, Hatta Dolmat is now featuring his latest collection - HD Rising - on the country's first ever travel retail e-commerce platform, shopMYairports. As part of the Malaysia Airports group's commercial reset strategy aimed at elevating its commercial offerings, this latest collaboration is also meant to help local businesses remain agile and relevant within a fast-changing consumer landscape. Fashionistas will be able to get their hands on a variety of premium fashion apparels and accessories including shirts, skirts, jackets, long and short pants, tote bags, sling bags, and wristlets, all crafted using exquisite fabric materials such as Como Crepe, Premium Crepe, and Neoprene.
According to Malaysia Airports' Senior General Manager of Commercial Services, Hani Ezra Hussin, "shopMYairports is part of Malaysia Airports' wider Airports 4.0 digital transformation initiative which aims to enhance passenger experience particularly on the retail front. Through shopMYairports, customers will have the opportunity to purchase travel-exclusive and duty-absorbed products online, such as skin care, body care, cosmetics, fashion apparel, electronics and food products. Additionally, shopMYairports is now able to provide international delivery, catering to global shoppers looking to shop for Malaysian products. This latest enhancement further expands the market reach of local airport retailers beyond Malaysia. Malaysia Airports' long-term digitalisation initiative is aimed at facilitating the growth of airport retail partners and laying the foundation to transform airports into becoming transportation hubs that are also shopping and lifestyle destinations."
"Hatta Dolmat is a talented local fashion designer who will do Malaysia proud. We hope that this collaboration will be the first among many that we will have with other local entrepreneurs soon," Hani added.
The debut of HD Rising is also another unique feature of the collection. For the first time ever in Malaysia, instead of a fashion runway, models paraded on an airport runway staged at KL International Airport (KLIA). Hatta Dolmat is also celebrating its first ever collaboration with the airport through its 3D monogram design. The design is a rendering of interconnected building blocks which represents the strength and resilience of the entire airport community especially in facing its most recent challenges.
The HD Rising collection is now available for pre-order on www.shopMYairports.com.my until 31 May 2022, with a price range of between RM90.00 to RM399.00.