By Dave Sebastian

Manulife Financial Corp. said it aims to increase representation of Black, indigenous and people of color among its staff and leadership at its North American operations.

The company, which includes John Hancock in the U.S., said it is targeting to increase such representation in leadership roles by 30% by 2025. It also aims to hire at least 25% Black, indigenous and people of color talent in its graduate program, Manulife said Friday.

Companies have moved to reassess their workplace diversity and product branding amid a national reckoning over racial justice following the killing of George Floyd. Manulife said it has signed pledges for diversity and inclusion in the U.S. and Canada, along with other companies' chief executives. 



  Write to Dave Sebastian at dave.sebastian@wsj.com