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"The insurance industry is going through a transformational change and Manulife is at the forefront with our behavioural life insurance policies. The incredible results of our Manulife Vitality program have re-affirmed our belief this is the path forward in our industry," said
Since launching the Manulife Vitality program in 2016, Manulife has helped tens of thousands of Canadians improve their overall health and wellbeing through its industry leading wellness program – a science and technology-based program that supports and rewards customers for the everyday steps they take to lead longer, healthier, better lives. Built on the convergence of behavioural economics and consumer technology, Manulife Vitality rewards healthier choices linked to physical activity, nutrition, mindfulness and more.
Studies show that as a result of the pandemic, the physical and mental health of Canadians has suffered2, however, with the help of Manulife Vitality, customers are seeing an overall improvement in their health and wellbeing3:
- Nearly one in three members with elevated blood pressure improved their readings to normal levels within one year.
- Amongst those surveyed, members indicated they have increased their physical activity at least twenty minutes per week.
- More than half of members with somewhat at-risk psychological distress significantly improved their mental state.
1 Available on Family Term and Manulife Universal Life policies. PAR coming in 2023 |
2 Manulife Wellness Report – 2021 |
3 Manulife Vitality Proof Points – 2022 Update |
"With Manulife Vitality, customers experience and get value from their insurance every day," says
For advisors that sell Manulife products, the Manulife Vitality program has a proven and significant value proposition4:
- Two out of three advisors find that Manulife Vitality helps them differentiate their practice from the competition.
- Three out of four agree Manulife Vitality provides them with new opportunities to interact with their customers.
- More than half (55%) believe Manulife Vitality is helping them improve their customer retention.
- Vitality GoTM: Available at no cost to eligible customers5 and provides healthy living tips, resources, and milestone rewards to motivate you along your journey. Everyday habits such as exercising, eating well, practicing mindfulness, and getting regular check-ups can earn you shopping discounts and gift cards at major brand outlets. This includes our newly added brands -
Tim Hortons , Hudson's Bay, Walmart, Starbucks, and others. - Vitality PlusTM: An enhanced version of Manulife Vitality for a small monthly fee6. With Plus, customers have access to even more exclusive rewards including annual premium savings, participation in a program to earn an Apple Watch through completing workouts over time, a free Amazon Prime membership, Expedia® travel discounts, complimentary Garmin device, and much more.
- New partnerships for all members include:
- Up to 60% off
Saucony running shoes and apparel, helping to eliminate the barrier to getting started on your fitness journey. - Up to 40% off the Fitbit device of their choice, while also receiving the first year of the Fitbit Premium annual subscription for free (
$106.99 value).
4 Manulife Individual Insurance Advisor study conducted by |
5 Vitality Go is included automatically for clients 18+ for single life Family Term and Manulife UL |
6 |
For more information on how you can benefit from the Manulife Vitality program, visit Manulife.ca/Vitality.
Not all offerings are available in all jurisdictions. For additional information, please visit manulife.com.
Guided by a core purpose of making people healthier, Vitality is the leader in improving health to unlock outcomes that matter. By blending industry-leading smart tech, data, incentives, and behavioral science, we inspire healthy changes in individuals and organizations. As one of the largest wellness companies in the world, Vitality brings a dynamic and diverse perspective through successful partnerships with the most forward-thinking insurers and employers. More than 27 million people in 40 markets engage in the Vitality program. For more information, visit vitalitygroup.com or follow us on Twitter and LinkedIn.
Insurance products are issued by The
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