Marin Software Incorporated announced the ability to optimize Snapchat ad campaigns through its MarinOne platform. The integration with Snapchat's Marketing API gives advertisers better insights and helps them improve the performance of their Snapchat campaigns through machine learning and automation. The MarinOne platform unifies leading AI bidding, budget pacing, forecasting, performance insights and recommendations to help advertisers maximize the reach and impact of their Snapchat marketing investment.

Advanced analytical grids provide flexible reporting within and across Snapchat campaigns in addition to paid media metrics from other social, search, display, and e-commerce platforms all in one place for a comprehensive analysis of performance. With 347 million daily active users, Snapchat provides brands the opportunity to reach engaged audiences with immersive content that inspires action. Marin has been helping advertisers advance their digital advertising campaigns for almost 15 years and has managed over $40 billion in advertising spend across paid search, social, e-commerce, display, and app advertising.