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Marketo : Marketing Automation Leader Marketo Wins Best of SaaS Showplace Award

05/30/2015 | 08:13pm EST
Marketing Automation Leader Marketo Wins Best of SaaS Showplace Award Marketo Helps Acteva Generate $2M Revenue

SAN MATEO, CA - June 15, 2009 - Marketo, the fastest growing provider of marketing automation software and best practices, today announced that it has been named the latest winner of the Best of SaaS Showplace (BoSS) Awards program, which is aimed at promoting the measurable business benefits being delivered by today's Software-as-a-Service (SaaS) solutions.

The BoSS Awards program was announced in January 2009 as the latest initiative by THINKstrategies to bring attention to SaaS and cloud computing companies that are producing tangible business benefits for specific user organizations. These benefits include increased sales, lower costs, higher customer satisfaction, faster operations, and greater profitability.

"Generating greater results for marketing programs is essential in today's tough economic climate," said Jeffrey M. Kaplan, the founder of the SaaS Showplace and Managing Director of THINKstrategies, the strategic consulting firm which conceived and administers the Showplace. "Marketo's success personifies the powerful business benefits which can be gained by leveraging SaaS-based marketing automation solutions."

Marketo's BoSS award is shared by the success of Acteva, an online event registration service and Marketo customer. Acteva uses Marketo Lead Management to create personalized marketing campaigns for diverse audiences. In addition to supporting $2 million in new revenue, $400,000 in cost savings and achieving 350% ROI in only three months, Acteva credits Marketo with improving lead quantity and lead quality while reducing the company's cost per lead.

"In the areas where we have focused our efforts using Marketo, Acteva has achieved 100% annual revenue growth," said Ed Lemire, Vice President of Marketing for Acteva. "As the Acteva community has grown to 14,000 event organizers, we rely on the power and flexibility of Marketo's automated campaign management software to maintain an ongoing conversation with multiple audiences personalized to their preferred interests and pace."

"We are proud to be recognized by the SaaS Showplace for the significant savings and additional revenue our solution has helped customers like Acteva achieve," said Phil Fernandez, President and CEO at Marketo. "Companies of all sizes representing high technology, business and information services, financial services, communications, manufacturing and healthcare have helped fuel Marketo's phenomenal growth. We are inspired by their success as we continue our mission to change the way marketing and sales teams work together to ignite explosive revenue growth."

About the SaaS Showplace

Software-as-a-Service (SaaS) Showplace® is a service of THINKstrategies, Inc. This Showplace was established in 2006 to provide the following benefits,

  • Give enterprise decision-makers a quick directory of the leading SaaS providers and a convenient source of valuable insight regarding SaaS trends.
  • Give SaaS providers a targeted tool to increase their visibility among enterprise decision-makers, and gain access to key enabling technology suppliers.
  • Give enabling technology suppliers a specialized platform to increase industry awareness regarding their SaaS solutions.

The SaaS Showplace is now the largest and highest ranked, vendor-independent, online directory and resource center of industry best practices in the SaaS market. For more information, go to www.saas-showplace.com.

About THINKstrategies, Inc.

THINKstrategies, Inc. is the only strategic consulting services company formed specifically to address the unprecedented business challenges facing IT managers, solutions providers and investors today as the technology industry shifts toward a services orientation.

THINKstrategies' mission is to help our clients re-THINK their corporate strategies, and refocus their limited resources to achieve their business objectives. THINKstrategies helps enterprise decision-makers with their sourcing strategies, IT solutions providers with their marketing strategies, and VCs with their investment strategies.

In addition to the Software-as-a-Service Showplace, THINKstrategies is also the founder of the Managed Services Showplace, a vendor-independent, online directory and information resource center of managed service solutions.
For more information regarding THINKstrategies' unique consulting services, visit www.thinkstrategies.com, or contact us at info@thinkstrategies.com.


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