Marks and Spencer : & SPENCER LAUNCHES NEW PARTNERSHIP WITH CLINIQUE

Today (Tuesday 22nd February) M&S Beauty is announcing a new online and in-store partnership with one of the biggest skincare and make-up brands in the world - Clinique.

From this summer c.500 Clinique products for women and men will be available on M&S.com for free next day delivery or click & collect to over 700 locations.

The product selection includes all of the brand's bestsellers, such as the cult original Dramatically Different Moisturizing Lotion+ which is sold every minute in the UK*. Additionally, 34 destination M&S stores from Leeds to London Colney will have a Clinique counter with experts on hand (mock-up pictured), whilst a further 40 stores will have product available displayed in a bespoke Clinique fixture - including in M&S Menswear sections.

The partnership with Clinique, the brand which launched the first ever line of dermatologist developed skincare in 1968 and continues to be the UK's #1 Prestige Moisturiser brand** is part of a strategic focus from M&S Beauty on skincare.

Skincare is an area of beauty which was more resilient during the pandemic, growing as customers had more time at home to consider their skin routine, this included growth in the men's skincare market.

For many, healthy skincare routines are considered important for their wellness, and with Clinique's custom-fit approach, Marks & Spencer customers will be able to find simple yet effective skincare routines from trusted experts and Clinique's skin analysis technology tool, Clinical Reality.

With 50+ years' worth of research and science, Clinique incorporates the same skincare knowledge into its makeup, helping consumers improve and protect their skin every time they wear foundation, with the bestselling Even Better Makeup range.

Both the instore and online shopping experiences have been curated with the Marks & Spencer consumer in mind, with easy navigation highlighting solutions for skin concerns and makeup looks for every day or occasions.

Brands at M&S

The M&S partnership with Clinique comes as the roll out of third-party clothing brands on M&S.com continues to go from strength to strength - the average online basket size for clothing brands is more than twice the average for M&S.com with brands contributing c.3.5% of total online sales in the first half of the year.

Richard Price, MD of M&S Clothing & Home, said, "A compelling beauty offer is part of our plans to reshape M&S - innovating with our own brands and continuing to introduce complementary third-party products such as skincare experts Clinique. Our broad customer base and reach makes us an attractive platform partner and in turn introducing beauty brands helps us become more relevant, more often for our 22m customers - offering them a convenient and seamless shopping experience. We're also pleased to be introducing a bespoke in-store offer in our destination stores where we know customers appreciate having someone on hand to help with purchasing."

Rachel Baker, Vice President/General Manager Clinique UK + Ireland, said, "This is an extremely exciting time for Clinique to be entering into one of the UK's most iconic and trusted high street shopping destinations. Marks & Spencer offer a convenient hybrid shopping experience, and we want to make it accessible for consumers to purchase their favourite Clinique products seamlessly, whilst shopping instore or online. We aim to provide dermatologist-developed personalised skincare and makeup routines from our experts and for consumers to be able to self-discover their skins needs on Clinique's Clinical Reality tool, helping Marks & Spencer consumers to achieve healthy skin at any age."

The new partnership comes as M&S Beauty is changing at pace to be more relevant more often to customers through both exclusive own brand products (including Apothecary which has grown to a £20m brand in just two years) and complementary third-party brands including Aveda, Origins, REN, Emma Hardie, Eve Lom and Prai. Last year c.15% of M&S Clothing & Home customers shopped beauty which represents an opportunity for growth by encouraging cross-category shopping through various initiatives and M&S's loyalty scheme, Sparks.

Ends

The 34 stores with the full M&S x Clinique offer: Aberdeen, Argyle St Glasgow, Birmingham, Braehead, Bromley, Camberley, Cheshire Oaks, Cheshunt, Culverhouse Cross, Fosse Park, Gemini, Gyle, Handforth, Hedge End, Kingston, Leeds, Liffey Valley Dublin, Lisburn, Liverpool, London Colney, Longbridge, Manchester, Marble Arch, Meadowhall, Merryhill, Metro Centre, Milton Keynes, Newcastle, Nottingham, Pudsey, Shoreham, Stratford City London, Thurrock, Vangarde

More about Clinique

• Introduced in 1968, Clinique was the first ever dermatologist-created, prestige cosmetic brand. Today, Clinique's mission remains what it was from the beginning: to provide the highest quality and most effective collection of products to enhance every skin type and tone.
• The brand's customised approach and quality products - all meticulously tested and carefully formulated with the latest science - have made Clinique one of the leading skin care authorities in the world.
• All makeup and skin care products are allergy-tested and 100% fragrance free. Clinique offers products for men and women of all ages and ethnicities.
• Clinique is sold in more than 135 countries and territories, and over 17,000 sales locations.

Brands at M&S Timeline

• 2009 - M&S introduced selected Food brands into Foodhalls
• 2012 - M&S launched branded beauty to sit alongside its popular own brand offer
• September 2020 - The first Clothing brand went live on M&S.com - Nobody's Child (M&S then purchased a minority stake of the eco-conscious fashion brand in November 2021)
• January 2021 - M&S purchased its first brand - Jaeger - for £6m, (Jaeger then relaunched under the leadership of Fiona Lambert in October 2021)
• March 2021 - 'Brands at M&S' officially launched introducing several clothing brands including Seasalt, Sloggi and Sosandar.

More About Beauty at M&S

• M&S began selling toiletries in 1913 and today has a compelling offer across skincare, bath & body, haircare, fragrance, make-up, and gifting
• Beauty is run by Jill Stanton M&S Director of Womenswear; Beauty & Kids with Beauty experts including technical lead Eva Ocampo
• Over the past year M&S Beauty has been changing at pace (more detail here) including introducing new categories such as perimenopausal and menopausal skincare and more inclusive foundations (detail here)
• M&S Beauty has a loyal following, particularly for cult products such as the bestselling Formula sleep cream which turned five last year- on average 50,000 units are sold annually
• M&S Beauty is focused on providing eco-friendly options including Pure - M&S's own brand, made with 95% natural ingredients

*Source: Internal data, 125ml hero size CY2021

**Source: The NPD Group Inc. Retail tracking service, Prestige Women's Primary Facial Moisturizer Attribute by Brand, January - December 2021, value sales.

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