Marriott International announced the launch of MARRIOTT MEDIA, signaling change and a new chapter in how brands engage with consumers across the traveler journey. MARRIOTT MEDIA is a media network shaped for the traveler. Different from traditional media networks, MARRIOTT MEDIA puts the customer and the travel journey at the center - connecting relevant brands with customers at the right time, across digital and physical touchpoints, and with a contextually relevant message.
Working with select brands, MARRIOTT MEDIA will curate brand experiences across Marriott-owned digital platforms such as Marriott.com and the Marriott Bonvoy app, placement within the room and stay experience, third-party websites, and social platforms. MARRIOTT MEDIA collaborated with select brands for an initial pilot including PepsiCo., Visa, United Airlines, Uber, Starbucks, F1®? THE MOVIE, Audible, American Express and Resy. The ability to engage with travelers on a connected journey through digital and physical touchpoints and its seamless integration model sets the network apart.
MARRIOTT MEDIA bridges advertiser content and native Marriott content, making it possible for brand messaging to engage guests in high-trust, high-attention spaces, from curated pre-arrival recommendations to bespoke in-room experiences and post-stay reengagement. This media model allows marketers to move fluidly with customers at points in the journey when they are most interested in relevant content and new discovery, serving not only impressions but compelling offers and memorable touchpoints. One of MARRIOTT MEDIA's most compelling placements is alongside Marriott Bonvoy's original content shown on Marriott Bonvoy TV.
doubling down on the power of storytelling, this longer form placement gives brands a unique opportunity to connect, through narrative that engages travelers with in-room content throughout their stay. With a portfolio of more than 30 hotel brands that is loved by many of the most loyal and highest-spending travelers in the world, MARRIOTT MEDIA offers marketers access to travelers who stay longer, spend more, and are deeply engaged with the brands they trust. For media buyers and brand strategists, hospitality media is no longer an ancillary channel, it's poised to become a growth engine.
With plans to scale the network into global markets, MARRIOTT MEDIA's emphasis on authenticity will remain a key differentiator. Experiences will be localized, cultural context will be prioritized, and brand safety will be implemented, by design, as branded content is curated for the Marriott traveler journey.
