Highlights:
* Trailblazing a digitized, connected and personalized car buying experience
* Connected automotive experiences for the ever-evolving Do-It-Yourself generation
* Facilitates a seamless digitally integrated car-buying customer experience with over 21 digital touch points
Launched in 2017, Maruti Suzuki ARENA provides a digitized, seamless and connected car buying experience to its young, dynamic and tech savvy customers. With a core focus of providing dynamic value, Maruti Suzuki ARENA has continually evolved and grown with its audience. Maruti Suzuki ARENA showrooms equipped with state-of-the-art modern gadgets allow customers to customize and get detailed information digitally about the specifications and attributes of Maruti Suzuki products.
Speaking on the success of ARENA, Mr.
Driven by the idea of providing a Tailor-made experience, customers are encouraged to explore the world of Maruti Suzuki ARENA. Customers are provided with a seamless offline to online transition, from showrooms to the intuitive and streamlined website that averages 6.48 million visits a month. At showrooms, the touch-screen navigation portal remembers customer preferences and the customization options offered by i-Create allows customers to design the car.
All Maruti Suzuki ARENA showrooms are not only equipped with the best of technology, they are also designed to make customers completely comfortable. Customers' experiences are further enhanced by the friendly and helpful Relationship Managers,
Maruti Suzuki ARENA showrooms have gone beyond keeping customers comfortable but also keeping them safe by enforcing strict sanitization SOPs across the country. Maruti Suzuki ARENA's portfolio includes Maruti Suzuki's flagship range of products like Alto, S-PRESSO, WagonR, Celerio, CelerioX, Swift, Dzire, Vitara Brezza and Ertiga.
Issued by:
Corporate Communications,
1,
Vasant Kunj,
Ph: 91-11- 4678 1000
Email: corp.comm@maruti.co.in
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