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    MARUTI   INE585B01010

MARUTI SUZUKI INDIA LTD

(MARUTI)
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Maruti Suzuki winning hearts: Celebrates 50 Lakh Sales in Rural Markets

07/21/2021 | 11:46am EDT

Highlights:

* More than 1700 customized outlets

* Reaching deeper in rural markets with more than 12,500 trained manpower

New Delhi: With its sustained efforts and focus, Maruti Suzuki India Limited (MSIL) has attained the mark of 50 lakh sales cumulatively in rural markets. With over 1700 customized outlets in rural parts of the country, the Company was first to believe in the potential of upcountry markets.

Today, reaping the benefits, nearly 40% of the total MSIL sales come from rural markets.

Speaking on the success, Mr. Shashank Srivastava, Senior Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said, 'Rural markets have a very special place in our business. Over the years, we have carefully studied the needs of this segment. While the aspirations of upcountry customer are very similar to those at metros, they demand more attention and care. We adopted the philosophy of

'Go Local' with 12,500 specially trained dealership personnel called Resident Dealer Sales Executives (RDSE), who understand the local culture and traditions to fulfill the expectation of these customers.'

He added, 'In 2008, MSIL strengthened its strategy with a focused and structured approach towards the rural hinterland, which was least affected by the global financial crisis then. We built on the network with the aim of 'Ghar Ghar Mein Maruti' (Maruti in every household) to tap the immense potential in rural India. To engage deeper, we designed various local-level engagement initiatives. We are proud to announce that with the support from our customers and local dealer partners, we have achieved 50 Lakh sales in rural India cumulatively. We remain committed to deliver products and services that match the customer needs in rural India.'

To align with the changing aspirations of the rural customer, recently the Company has also introduced NEXA, Maruti Suzuki's premium channel in upcountry markets.

Strategic areas of intervention to gain foothold in rural include;

a) Largest Rural network:

MSIL's largest rural network helps in reaching the diverse regions of India and provide the showroom experience, touch & feel of the vehicle to the rural customer.

Over and above the sales experience, the Company has set up more than 4000 service touch points which include 235 'Service-on-Wheels' to provide after-sales support to the customers.

b) Resident Dealer Sales Executive (RDSE):

RDSEs are specially trained to understand the need of local customers, maintain interpersonal relationships with customers and educate them about our latest offerings. These RDSEs not only help MSIL to reach rural customers but also play an important role in 'understanding markets' and 'deeper reach to build new customers.

c) Campaigns for Rural India:

MSIL has been designing print and digital communication in vernacular languages to communicate better with the customers. The brand has also been reinforcing campaigns for multiple customer engagement activities like Gramin Mahotsav, entertainment, competitions, new model unveiling, product displays, mega car delivery functions, and various cultural programs

Issued by:

Corporate Communication

Maruti Suzuki India Limited

1, Nelson Mandela Road, Vasant Kunj, New Delhi

Ph: 91-11-4678 1000

Email: corp.comm@maruti.co.in

(C) 2021 Electronic News Publishing, source ENP Newswire

Stocks mentioned in the article
ChangeLast1st jan.
MARUTI SUZUKI INDIA LTD 2.16% 6995.1 Delayed Quote.-10.50%
SUZUKI MOTOR CORPORATION -0.71% 5050 End-of-day quote.5.60%
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Financials
Sales 2022 902 B 12 218 M 12 218 M
Net income 2022 56 361 M 764 M 764 M
Net cash 2022 459 B 6 213 M 6 213 M
P/E ratio 2022 36,5x
Yield 2022 0,95%
Capitalization 2 068 B 28 040 M 28 023 M
EV / Sales 2022 1,78x
EV / Sales 2023 1,49x
Nbr of Employees 16 025
Free-Float 43,6%
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Kenichi Ayukawa Chief Executive Officer, MD & Executive Director
Ajay Seth Chief Financial Officer
Ravindra Chandra Bhargava Non-Executive Chairman
Rajesh Uppal Chief HR & Information Technology Officer
C. V. Raman Chief Technical Officer
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